Conversion rate
Companies that use targeted online advertising record a conversion rate up to 5 times higher than traditional media, thanks to the ability to segment audiences by interests, behaviors and purchasing intentions.
Personalization
According to a study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalized experiences or ads based on their real interests and behaviors.
ROI increase
Companies that use analytics to optimize their campaigns in real time see a 15-20% improvement in ROI compared to those who use static “set and forget” strategies.