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Publishing.ES

Pixels fade, paper stays. Give your brand the weight of truth

When to insert this channel

Pixels fade, paper stays. Give your brand the weight of truth

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Newspapers

A network of over 118 newspapers distributed throughout the country and internationally
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Trust

According to research by MarketingSherpa, 82% of consumers trust print advertising when making a purchasing decision, making it the most reliable medium overall (compared to 25-30% for pop-ups or online banners).
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Average stay

Periodical publishing boasts an average residence time of 4 weeks in the home, during which the magazine is browsed several times, often by several family members or colleagues in the office.
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Tangibility
Multisensory involvement (touch and sight) fixes the message in memory.
02
Credibility
Readers consider newspapers and magazines more reliable sources than social media feeds.
03
Focus
There's no such thing as multitasking while reading: your brand has the reader's undivided attention.

Other Media Channels in this country

TV.ES

Radio.ES

Sports and Events.ES

Outdoor.ES

Metro.ES

Mall & GDO.ES

Main Stations.ES

On board the train.ES

Dynamics.ES

Digital.ES

Cinema.ES

Airports.ES

Available in these countries

France

Germany

Italy

Spain

United Kingdom

We tailor the media strategy to each individual country, ensuring high performance and measurable results.

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Plan your next European campaign.

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20121 Milan – Italy

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