Cinema advertising generates up to 5 times higher brand recall than television, reaching peaks of 70% among viewers.
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Premium effect
65% of consumers perceive brands that advertise in cinemas as “more trustworthy” and “higher quality” than those seen only on digital channels.
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Active users are in 15-34 years zone
80% of cinema audiences are active individuals, with high purchasing power and a strong propensity for out-of-home consumption, with a particular affinity for young people (15-34 years old).
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Multisensory Impact
Dolby Surround sound and giant screens create a physical experience, not just a visual one.
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Geographic and Gender Targeting
You can choose to appear before a family blockbuster or an arthouse film, perfectly segmenting your audience.
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Memorability Effect
The absence of environmental distractions fixes the message in the viewer's long-term memory
