Retention rate
Dynamic advertising on buses and trams generates a 45% higher retention rate than static billboards, as movement naturally attracts the human eye, increasing visual impact.
Impressions/day
A single city bus in a large city can generate up to 30,000 impressions per day, passing through residential neighborhoods, commercial areas, and historic centers that are often off-limits to large billboards.
CPM
Advertising on public transport boasts one of the lowest CPMs (Cost Per Thousand Impressions) in the advertising industry, being up to 10 times cheaper than TV or national print.