Dynamics

Don’t just stand there. Put your business on wheels and own every street

When to insert this channel

Don’t just stand there. Put your business on wheels and own every street

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Retention rate

Dynamic advertising on buses and trams generates a 45% higher retention rate than static billboards, as movement naturally attracts the human eye, increasing visual impact.
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Impressions/day

A single city bus in a large city can generate up to 30,000 impressions per day, passing through residential neighborhoods, commercial areas, and historic centers that are often off-limits to large billboards.
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CPM

Advertising on public transport boasts one of the lowest CPMs (Cost Per Thousand Impressions) in the advertising industry, being up to 10 times cheaper than TV or national print.
01
Inevitable Visibility
It cannot be turned off or scroll; it is physically present on the road.
02
Format Flexibility
From full wrap to side messages and bike sharing stations
03
Close Contact
Speak to citizens while they are in traffic or walking, at the exact moment they are ready to act

Available in these countries

We tailor the media strategy to each individual country, ensuring high performance and measurable results.

NEXT STEP

Plan your next European campaign.

Talk to an expert:
+39 0280887115

Via Monte Napoleone 8,
20121 Milan – Italy

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