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Highways

Join them on the journey, persuade them at the pit stop. Your brand, their next milestone

When to insert this channel

Join them on the journey, persuade them at the pit stop. Your brand, their next milestone

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Visibility

90% of travelers who stop at a service area notice indoor and outdoor advertising, and 54% of them make an impulse purchase based on a message seen during their stop.
0 seconds/12 minutes

Persistence

A study by Kantar indicates that motorway advertising benefits from an average viewing time per single installation of more than 7 seconds for roadside billboards and up to 12 minutes for formats inside refreshment points
0 %

High spending profiles

Motorway traffic is made up of 65% high-spending profiles, including professionals on business trips and families on holiday, with a propensity to immediately purchase services and consumer goods that is 18% higher than the average.
01
Focused Attention
While driving, the eye seeks landmarks; while stopping, the eye seeks entertainment.
02
Quality Target
Reach a wide range of profiles, from business decision makers on the move to families on vacation.
03
Territorial Presidium
You can geolocate your campaign to drive traffic to a specific store or event near your next exit.

Available in these countries

Spain

Italy

Germany

France

Belgium

Netherlands

Poland

Sweden

We tailor the media strategy to each individual country, ensuring high performance and measurable results.

Plan campaign

NEXT STEP

Plan your next European campaign.

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Take your brand everywhere. Take the first step.