Brand consideration
Advertising campaigns in large stations generate a 15% higher increase in “Brand Consideration” compared to the average OOH, thanks to an average dwell time that exceeds 20 minutes.
Quick conversion
According to data from Exterion Media, 40% of passengers searched for product information or made an online purchase on their smartphone immediately after seeing an advertisement at the station.
Massive audience
The major European stations (such as London Waterloo, Gare du Nord or Rome Termini) handle flows exceeding 150 million passengers per year, offering a demographic coverage that combines the manager on a business trip with the international tourist, up to the urban Gen Z.
