Purchase intent
Over 70% of purchasing decisions are made directly at the point of sale. Advertising in malls and large-scale retail stores increases immediate purchase intent by 44%.
Time in place
Those who frequent a shopping centre spend an average of 80 minutes there and do so with a specific goal; 92% of visitors make at least one purchase during their visit.
DOOH top
The integration of digital screens (DOOH) in shopping centers increases direct sales of advertised products with peaks ranging from 15% to 30% during the campaign period.