Mall & GDO

Don’t wait to be found. Be right there where the shopping craving turns into reality

When to insert this channel

Don’t wait to be found. Be right there where the shopping craving turns into reality

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Purchase intent

Over 70% of purchasing decisions are made directly at the point of sale. Advertising in malls and large-scale retail stores increases immediate purchase intent by 44%.
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Time in place

Those who frequent a shopping centre spend an average of 80 minutes there and do so with a specific goal; 92% of visitors make at least one purchase during their visit.
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DOOH top

The integration of digital screens (DOOH) in shopping centers increases direct sales of advertised products with peaks ranging from 15% to 30% during the campaign period.
01
Zero Distractions
The public is focused on their surroundings and on shopping.
02
High Frequency
Families visit supermarkets regularly, ensuring constant repetition of the message.
03
Cross-Channel
You can drive traffic from the mall aisle directly to your shelf or store.

Available in these countries

We tailor the media strategy to each individual country, ensuring high performance and measurable results.

NEXT STEP

Plan your next European campaign.

Talk to an expert:
+39 0280887115

Via Monte Napoleone 8,
20121 Milan – Italy

Take your brand everywhere. Take the first step.