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Metro

The city’s heartbeat travels underground. Connect with millions, one stop at a time

When to insert this channel

The city's heartbeat travels underground. Connect with millions, one stop at a time

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Active readers

The highest “Active Readers” rate in the entire OOH sector is recorded in the subways: over 60% of passengers declare that they carefully read the posters in the stations and on the carriages to pass the time.
0 % 18-44 years

Light TV Viewers

The subway is the preferred means of transport for “Light TV Viewers” (those who watch little television): 74% of passengers belong to the 18-44 age group, with a dynamic socio-economic profile and high purchasing power.
+ 0 %

Brand memorization

“Station Domination” campaigns (full station wraps) increase brand recall by 50% compared to single formats, creating a visual impact that is remembered for weeks.
01
World Volume
Millions of daily contacts concentrated in specific and strategic geographic areas.
02
Diversified Target
From the Gen Z student to the manager walking through the financial district.
03
Digital Impact
DOOH integration allows you to display real-time messages that guide passengers directly to the point of sale closest to the exit.

Available in these countries

Spain

United Kingdom

Italy

Germany

France

Belgium

Netherlands

Poland

Sweden

We tailor the media strategy to each individual country, ensuring high performance and measurable results.

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NEXT STEP

Plan your next European campaign.

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20121 Milan – Italy

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