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Pharmacies

Where health meets trust, your brand becomes the answer

When to insert this channel

Where health meets trust, your brand becomes the answer

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Trust

82% of pharmacy customers consider products advertised in this environment to be safer and more reliable than those seen in other commercial settings.
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Shopping

Research by the Point of Purchase Advertising Institute (POPAI) indicates that over 60% of purchases in pharmacies for non-prescription products (over-the-counter drugs, supplements, dermocosmetics) occur following a visual stimulus received at the point of sale.
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Duration of stay

The average waiting time inside a pharmacy is around 7-10 minutes, a period in which consumers are inclined to read detailed information on digital screens or information materials to while away the time.
01
Context of Trust
The message is received as professional advice rather than a simple sale
02
Qualified Waiting Time
While waiting for their turn, customers are extremely receptive to the informational content and videos on the internal monitors.
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Targeting by Need
Reach specific segments (new mothers, athletes, seniors) at the time when they are most focused on their health.

Available in these countries

Italy

We tailor the media strategy to each individual country, ensuring high performance and measurable results.

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