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On board the train

Your brand hits the road. Accompany your customers toward their next choice

When to insert this channel

Your brand hits the road. Accompany your customers toward their next choice

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Duration of stay

The average time spent on long-distance trains is 95 minutes. During this time, 82% of passengers interact with the multimedia or printed content available on board.
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Conversion Rate

According to studies on experiential marketing, the distribution of samples or interaction with hostesses/stewards on board generates a conversion rate to purchase higher than 30% compared to the simple visual impact.
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Onboard involvement

72% of travellers say they actively consult video content or paper magazines made available during their trip to combat boredom, making advertising an integral part of their entertainment.
01
On-board magazines
Editorial prestige and perceived high quality for a target audience that loves to read.
02
Digital screens
Dynamic entertainment and geo-localized messages based on the arrival station.
03
On-Board Staff
The only "human-to-human" channel for distributing samples or brochures, creating physical contact with the product.

Available in these countries

Spain

France

Italy

We tailor the media strategy to each individual country, ensuring high performance and measurable results.

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NEXT STEP

Plan your next European campaign.

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20121 Milan – Italy

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