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Outdoor.IT

The world doesn’t have a ‘skip’ button. Rule the streets, capture the gaze

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The world doesn't have a 'skip' button. Rule the streets, capture the gaze

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Advertising panels

Thanks to a portfolio of over 65,000 carefully selected advertising panels, we offer prestigious, high-impact billboard solutions, both analog and digital, in 3×2, 6×3, 6×6, and 6×9 formats, as well as medium and large formats and installations on street furniture such as bus shelters, weather columns, road signs, banners, and pennants.
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Globality

Research by Outsmart shows that OOH reaches 98% of the adult population every week. Unlike the web, where 40% of users use ad blockers, or TV, where people simply change channels, outdoor advertising guarantees complete and unavoidable coverage.
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Effectiveness

Digital signage (DOOH) increases campaign effectiveness by 16% thanks to the ability to change messages in real time based on weather, time of day, or live events.
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Take back public space
As smartphone space becomes increasingly crowded and expensive, OOH and DOOH are reclaiming public space, offering your brand impactful and unavoidable visibility. The power of this medium lies in context: we intercept consumers while they're on the go, active, and ready to consume.
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Digital precision
With DOOH, digital precision meets physical grandeur: you can plan dynamic campaigns, change creative in real time based on the weather or time of day, and engage with your audience through high-definition video content. You're not just buying advertising space; you're occupying a place of honor in the urban landscape, transforming people's daily commute into a branded experience.
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Live Messages (DOOH)
With DOOH, outdoor advertising has become smart. You can show an ad for an umbrella when it starts raining or promote a happy hour as soon as sunset hits.

Other Media Channels in this country

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TV.IT

Available in these countries

France

Germany

Italy

Spain

United Kingdom

We tailor the media strategy to each individual country, ensuring high performance and measurable results.

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Via Monte Napoleone 8,
20121 Milan – Italy

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