TV advertising in France,
reach and memorability

Reach large audiences through the power of images, sound and storytelling. Europe Media plans TV campaigns on French national and regional broadcasters, combining channels, programmes, time slots and formats around your target and goals.
Our TV partners in France

Overview

TV advertising in France

Television lets brands reach large audiences with a medium that combines coverage, frequency and audiovisual impact, placing the message inside selected programmes and editorial contexts.

With its local media partners, Europe Media builds targeted TV plans in France based on audience, territory, programme and time slot, and uses audience data to choose channels and the right advertising pressure for each campaign.

The market

National reach and large-scale planning

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Territorial coverage

TV coverage in France guaranteed by Europe Media and its media partners.
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Media partners

Europe Media’s network of media partners across Europe.
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European countries

Markets where Europe Media can plan and coordinate campaigns.

Coverage

Where we plan

Main French broadcasters and channels, at national and regional level.
  • National networks
  • Regional broadcasters
  • Advanced & Connected TV

National networks

The main national channels, for maximum reach.

Regional broadcasters

Regional channels to focus the budget on key areas.

Advanced & Connected TV

Spots on smart TVs and streaming, targeted by audience.
Same media, other markets

TV in other European markets

Formats

TV solutions for different goals

TV commercial

Video spots in advertising breaks. Length, pressure and placement are defined according to the campaign and the broadcaster’s rules.

Sponsorship & special formats

Billboards, programme sponsorship, overlays and other solutions linked to TV programmes and content.

Advanced TV

Addressable and Connected TV deliver video content with more advanced targeting criteria, where available.

Brand integration

Product placement, branded content and dedicated projects integrate the brand directly into TV content.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Airports

Airports in France

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Cinema

Cinema in France

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Events

Events in France

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Metro

Metro in France

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Motorways

Motorways in France

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Newspapers & Magazines

Newspapers & Magazines in France

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On-Train

On-Train in France

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in France

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Radio

Radio in France

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Railway Stations

Railway Stations in France

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Shopping Centres & Retail

Shopping Centres & Retail in France

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Sport

Sport in France

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Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in France

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All media in France →

FAQ

Frequently asked questions

Europe Media works with national and regional broadcasters through its local media partners. The channels available are confirmed for each campaign, according to the brief and the inventory.
Yes, where regional broadcasters or geo-targeted solutions are available, the campaign can focus on specific areas.
Timing depends on the channel, formats, period and space availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.
Yes. Europe Media coordinates several channels in a single plan, in France and in the other European markets of our network, with one point of contact for strategy, planning and buying.

Next step

Plan your TV campaign in France

Share your goals, target, regions and campaign period. Our team selects channels and formats and builds a tailored TV plan.

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NEXT STEP

Plan your next
European campaign.

Tell us about your campaign and we’ll get back to you with a tailored proposal.

"*" indicates required fields

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