Sports advertising in Europe, where brands meet passion

Connect your brand with fans through passion, participation and live competition. Europe Media develops sports projects that combine sponsorship, venue visibility, digital communication and engagement.
The Numbers

Attention powered by live emotion

0 %

More positive perception

67% of consumers develop a more positive perception of brands associated with sponsorship.
Europe Media current website · original source/year to be confirmed before go-live

+40%

Attention

Event communication can generate 40% higher attention than standard advertising.
Europe Media current website · original source/year to be confirmed before go-live
0 %

Social sharing

48% of event participants share content that includes event-related brand visibility.
Europe Media current website · original source/year to be confirmed before go-live

Why Sport

Turn passion into brand affinity

Sport brings together audiences around shared interests, emotion and community. A brand can be present not only as an advertiser but as part of the experience through sponsorship, venue media, hospitality, content and activation.

Europe Media’s approach is to match the team, competition, audience and format to the communication objective, integrating physical and digital touchpoints when relevant.

Europe Media adapts sports planning to each market, audience and campaign objective, coordinating local inventory within one European strategy.

01

Emotional association

Brands can connect with the passion and values attached to teams and events.

02

Live attention

Audiences are highly engaged in the moment and less distracted by other media.

03

Social amplification

Fans often share event experiences, extending visibility beyond the venue.

Markets

Where you can plan sports campaigns

Northern Europe 9 markets

Central Europe 7 markets

Southern Europe 12 markets

  • Italy
  • Spain

Eastern Europe 7 markets

  • Poland

Coverage

Where to plan

  • Urban spaces
  • Retail & shopping centres
  • Venue & location
  • Location tailor-made

Formats

Available formats

Team and competition sponsorship

Brand association with selected teams, leagues or competitions, subject to rights and availability.

Venue advertising

LED boards, perimeter media, screens, floor graphics, benches and other visible surfaces.

Naming and branded areas

Custom visibility in selected stadium spaces, hospitality areas or fan zones.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the media, spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Why Europe Media

Centralized management

Strategy, planning, buying and coordination in a single workflow.

European network

Access to an ecosystem of over 800 media partners in 34 European countries.

Local expertise

Market knowledge and local relationships to tailor the plan to the opportunities actually available.

Data-driven planning

Data, insights and planning tools supporting selection, media weight and budget allocation.

Control and reporting

Delivery monitoring and coordinated reporting across all activated touchpoints.

Cross-media planning

Airports integrate with the other Europe Media channels in a single coordinated plan.

Clients

Brands that have chosen Europe Media

Projects

Sports projects in Europe

FAQ

Frequently asked questions

The offer can include sponsorships, venue advertising, fan engagement, digital visibility and integrated brand projects, depending on the property and rights available.
Italy is currently documented for this channel. Availability in other countries is confirmed case by case before planning.
Yes. Digital and social extensions can be included when part of the rights package or project structure.
Yes. Engagement, sampling and branded experiences can be developed according to venue rules and the agreed rights.
Lead times depend on the medium, market, format and campaign period. Early planning is recommended for premium inventory, special projects and multi-market activity, with exact timings confirmed after the brief.

Next step

Plan your sports campaign

Share the audience, territory, brand values and business objectives with Europe Media. The team can identify suitable sports opportunities and shape a project that connects sponsorship, visibility and activation.

Tell us about your campaign and we’ll get back to you with a tailored proposal.

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NEXT STEP

Plan your next
European campaign.

Tell us about your campaign and we’ll get back to you with a tailored proposal.

"*" indicates required fields

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Subscribe to Newsletter
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