Sport advertising and sponsorship in Italy,
visibility and engagement

Link your brand to the passion and engagement of sport. Europe Media develops sponsorship and advertising projects with teams, competitions, federations, stadiums and indoor arenas, combining visibility, engagement and hospitality.

Overview

Sport sponsorship and advertising in Italy

Sport connects brands with highly engaged communities, linking communication to teams, disciplines, competitions and sporting events.

Europe Media develops projects that combine sponsorship, in-venue visibility, brand activation and hospitality, selecting properties and solutions around target, region and brand goals. The offer covers football, basketball, volleyball, tennis and padel, golf and ice sports.

The market

A multi-sport network for visibility and relationships

0 %

Serie A & B stadiums

Opportunities in Italy’s main football grounds.
0 %

Sports & federations

Football, basketball, volleyball, tennis, padel, golf and more.
0 °

Sponsorship & activation

Visibility, engagement and hospitality.

Coverage

Where we plan

A wide range of opportunities across sport.
  • Stadiums
  • Indoor arenas
  • Teams & competitions
  • Federations & sports properties

Stadiums

Visibility in stadiums during matches.

Indoor arenas

Visibility in indoor sports arenas.

Teams & competitions

Sponsorship of teams and competitions.

Federations & sports properties

Agreements with federations and sports properties.
Same media, other markets

Sport in other European markets

Formats

From visibility to sponsorship

LED & pitchside

Visibility during matches and events through LED boards and perimeter surfaces inside the venues.

Static & digital

Static and digital sites at the main touchpoints of stadiums, arenas and sports venues.

Sponsorship & branding

Partnerships and branding solutions linked to teams, competitions and sports properties.

Hospitality & engagement

Hospitality, VIP areas and dedicated activities to engage audiences, clients, partners and stakeholders.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Airports

Airports

Airport advertising in Italy, your brand without borders

Airports in Italy

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Cinema

Cinema advertising in Italy, full attention on the big screen

Cinema in Italy

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Digital

Digital in Italy

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Events

Events in Italy

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Metro

Metro in Italy

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Motorways

Motorways in Italy

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Newspapers & Magazines

Newspapers & Magazines in Italy

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On-Train

On-Train in Italy

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in Italy

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Pharmacies

Pharmacies in Italy

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Radio

Radio in Italy

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Railway Stations

Railway Stations in Italy

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Shopping Centres & Retail

Shopping Centres & Retail in Italy

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Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in Italy

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TV

TV in Italy

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All media in Italy →

FAQ

Frequently asked questions

Our offer covers football, basketball, volleyball, tennis and padel, golf and ice sports. Availability depends on the property, period and project goals.
Yes. Visibility in stadiums and arenas is available through LED boards, perimeter surfaces, floor graphics, branding and other assets.
Yes. Europe Media develops partnerships and sponsorship solutions with teams, competitions, federations and sports properties, with assets defined on each brief.
Yes. VIP areas, hospitality and engagement activities can be added to the project when offered by the selected property.
Timing depends on the sport, property, period, format and project complexity. We recommend sharing your brief early, especially for sponsorships, hospitality and special activations.

Next step

Plan your sport campaign in Italy

Share your goals, target, sports and period. Our team selects properties and assets and builds a tailored sponsorship plan.

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NEXT STEP

Plan your next
European campaign.

Tell us about your campaign and we’ll get back to you with a tailored proposal.

"*" indicates required fields

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You are making the request as:
Subscribe to Newsletter
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* Mandatory fields