Airport advertising in Italy,
your brand without borders

Reach millions of business and leisure travellers in Italy’s main airports. Europe Media plans airport campaigns with indoor, outdoor, digital, lounge, domination and engagement formats.

Overview

Airport advertising in Italy

Airports are places with a high concentration of people, international flows, waiting times and a sequence of touchpoints along the journey: departures, security, gates, lounges, jet bridges, arrivals, baggage claim and car parks. Europe Media, a media agency and advertising partner, acts as your planning partner for indoor and outdoor airport media, building campaigns around airports, available areas, passenger flows and profiles.

The market

A valuable audience in Italy's main airports

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National coverage

Airport coverage available through Europe Media in Italy.

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Airports

The network includes Italy’s main airports, from Rome and Milan to Venice, Bologna, Bari and other hubs.

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Fiumicino passengers

On average, Rome Fiumicino handles 49.2 million passengers a year.

Coverage

Where we plan

Italy’s main airports and selected touchpoints, chosen on the brief.

Total coverage
Arrivals
Departures
Outdoor – Car parks – Jet bridges
Schengen – non-Schengen

Total coverage

The whole airport, from entrances to gates.

Arrivals

Passengers landing, at baggage claim and exits.

Departures

Passengers at check-in, security and gates.

Outdoor – Car parks – Jet bridges

Exteriors, car parks and jet bridges.

Schengen – non-Schengen

Reach domestic, European or international flyers.

Same media, other markets

Airports in other European markets

Airports

Where

Airports in our network

Milan Malpensa

Milan

Milan Linate

Milan

Genoa Cristoforo Colombo

Genoa

Bergamo Orio al Serio

Bergamo

Bologna Marconi

Bologna

Verona Villafranca

Verona

Treviso Sant'Angelo

Treviso

Venice Marco Polo

Venice

Rome Fiumicino

Rome

Rome Ciampino

Rome

Pisa Galileo Galilei

Pisa

Florence Peretola

Florence

Cagliari Elmas

Cagliari

Olbia Costa Smeralda

Olbia

Bari Palese

Bari

Brindisi

Naples Capodichino

Naples

Catania Fontanarossa

Catania

Milan Malpensa Milan
Milan Linate Milan
Genoa Cristoforo Colombo Genoa
Bergamo Orio al Serio Bergamo

Bologna Marconi Bologna
Verona Villafranca Verona
Treviso Sant'Angelo Treviso
Venice Marco Polo Venice

Rome Fiumicino Rome
Rome Ciampino Rome
Pisa Galileo Galilei Pisa
Florence Peretola Florence
Cagliari Elmas Cagliari
Olbia Costa Smeralda Olbia

Bari Palese Bari
Brindisi Brindisi
Naples Capodichino Naples
Catania Fontanarossa Catania

Formats

Solutions along the passenger journey

Static

Analogue sites that give the brand exclusive, continuous visibility, with no rotation with other advertisers: 100% share of voice.

Digital

Digital screens with creative rotating with other advertisers and a share of voice set by the network. Static, animated or video content and more planning flexibility.

Engagement areas

Dedicated spaces for activations and brand experiences, creating direct, engaging contact with passengers.

Brand solutions

Special, tailor-made projects that brand airport spaces and touchpoints with high-impact, highly recognisable solutions.

How Europe Media works

1 Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2 Selection

Choice of the spaces and formats most relevant to the brief.

3 Planning

Building the schedule, media weight and site mix.

4 Management

Media buying, operational coordination, production and delivery.

5 Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Projects

Selected projects in Italian airports

Digital screen network · Milan Linate Airport

Nyx Hotel

Maxi LED screen · Bari Airport

Flyeralarm

Airport advertising · Italy

MaxMara

Airport advertising · Italy

Lamborghini

Airport advertising · Italy

Temple University

Digital screen network and welcome screens · Rome Fiumicino Airport

Regeneron

Programmatic digital network, Terminal 1 total coverage · Milan Malpensa Airport

RELAI AG

Digital screen network · Milan Linate Airport

Yarix

Same market, other media

Other media in Italy

Cinema

Cinema advertising in Italy, full attention on the big screen

Cinema in Italy

Open the page →

Digital

Digital in Italy

Open the page →

Events

Events in Italy

Open the page →

Metro

Metro in Italy

Open the page →

Motorways

Motorways in Italy

Open the page →

Newspapers & Magazines

Newspapers & Magazines in Italy

Open the page →

On-Train

On-Train in Italy

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in Italy

Open the page →

Pharmacies

Pharmacies in Italy

Open the page →

Radio

Radio in Italy

Open the page →

Railway Stations

Railway Stations in Italy

Open the page →

Shopping Centres & Retail

Shopping Centres & Retail in Italy

Open the page →

Sport

Sport in Italy

Open the page →

Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in Italy

Open the page →

TV in Italy

Open the page →

All media in Italy →

FAQ

Frequently asked questions

Which Italian airports can Europe Media plan?

Italy's main airports, including Rome Fiumicino and Ciampino, Milan Malpensa and Linate, Bergamo, Venice, Bologna, Pisa, Florence, Genoa, Cagliari, Olbia, Verona, Bari, Brindisi and Treviso. Availability is confirmed for each campaign.

Which formats are available in airports?

Departures, arrivals, lounges, jet bridges, outdoor areas, dominations, digital networks, engagement, exhibition spaces and sampling.

Can I plan only one airport?

Yes. A campaign can focus on one strategic airport or combine several, depending on target and coverage.

How far in advance should a campaign be planned?

Timing depends on the channel, formats, period and availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Can airport advertising be combined with other media?

Yes. Airports, railway stations, on-train, metro, OOH and digital can be coordinated in a single plan, following the audience through several moments of the journey.

Next step

Plan your airport campaign in Italy

Share the airports, cities, audience, period and goals of your campaign. Europe Media selects areas and formats along the passenger journey and builds a tailored airport plan.

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## Central Europe
Austria
Belgium
France
Germany
Luxembourg
Netherlands
Switzerland
## Eastern Europe
Bulgaria
Czech Republic
Hungary
Poland
Romania
Slovakia
Ukraine
## Northern Europe
Denmark
Estonia
Finland
Ireland
Latvia
Lithuania
Norway
Sweden
United Kingdom
## Southern Europe
Albania
Croatia
Cyprus
Greece
Italy
Malta
North Macedonia
Portugal
Serbia
Slovenia
Spain
Turkey

Airport advertising in Italy,your brand without borders

Overview