Motorway service area advertising in Italy

Reach drivers and travellers when they stop along Italy’s motorway network. Europe Media plans campaigns in service areas with static and digital sites and special projects, choosing locations and positions around your target and campaign goals.

Overview

Service area advertising in Italy

Service areas are a strategic touchpoint along the journey, reaching drivers and passengers when they stop, refuel, eat and shop.

Europe Media gives you access to a network of more than 1,195 sites in over 232 service and rest areas, with analogue and digital, indoor and outdoor solutions. Plans can be built by region, route and individual service area, choosing the locations that best match the audience.

The market

Service areas and sites across the country

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Coverage

Coverage of the whole national network.
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Service areas

An extensive presence on the motorway network.
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Advertising sites

Analogue and digital, indoor and outdoor solutions.

Coverage

Where we plan

Service areas and routes selected across the country.
  • Outdoor areas
  • Refuelling areas
  • Entrances & passageways
  • Indoor spaces

Outdoor areas

Billboards along the motorway.

Refuelling areas

Petrol stations and their forecourts.

Entrances & passageways

Entrances and passageways of service areas.

Indoor spaces

Shops, bars and restaurants in service areas.
Same media, other markets

Motorways in other European markets

Where

Motorway network

Piedmont

Aosta Valley

Liguria

Lombardy

Trentino-Alto Adige

Veneto

Friuli-Venezia Giulia

Emilia-Romagna

Tuscany

Umbria

Marche

Lazio

Sardinia

Abruzzo

Molise

Campania

Apulia

Basilicata

Calabria

Sicily

  • Piedmont
  • Aosta Valley
  • Liguria
  • Lombardy

  • Trentino-Alto Adige
  • Veneto
  • Friuli-Venezia Giulia
  • Emilia-Romagna

  • Tuscany
  • Umbria
  • Marche
  • Lazio
  • Sardinia

  • Abruzzo
  • Molise
  • Campania
  • Apulia
  • Basilicata
  • Calabria
  • Sicily

Formats

Static and digital solutions in service areas

Static

Static sites booked on fixed slots, with exclusive, continuous presence for the whole campaign: 100% share of voice.

Digital

Digital screens booked on fixed slots or programmatically, with variable share of voice. Programmatic lets the campaign run on specific days and time slots, optimising delivery around target and goals.

Special projects

High-impact installations and tailor-made solutions that boost brand visibility and recognition in service areas.

GoTV & indoor

The GoTV video network and indoor formats in service areas, reaching people while they stop and shop.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Projects

Selected projects on Italian motorways

Airports

Airports

Airport advertising in Italy, your brand without borders

Airports in Italy

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Cinema

Cinema advertising in Italy, full attention on the big screen

Cinema in Italy

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Digital

Digital in Italy

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Events

Events in Italy

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Metro

Metro in Italy

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Newspapers & Magazines

Newspapers & Magazines in Italy

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On-Train

On-Train in Italy

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in Italy

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Pharmacies

Pharmacies in Italy

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Radio

Radio in Italy

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Railway Stations

Railway Stations in Italy

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Shopping Centres & Retail

Shopping Centres & Retail in Italy

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Sport

Sport in Italy

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Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in Italy

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TV

TV in Italy

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All media in Italy →

FAQ

Frequently asked questions

More than 232 service and rest areas.
1,195 traditional and digital sites, indoor and outdoor.
Yes. The offer includes LED walls, digital totems and GoTV, with a digital share that varies by Nielsen area.
Yes. Plans can be built by route, geographic area and individual service area, depending on the inventory available.
Timing depends on the channel, formats, period and availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Next step

Plan your motorway campaign in Italy

Share your goals, target, routes and campaign period. Our team selects service areas and formats and builds a tailored motorway plan.

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NEXT STEP

Plan your next
European campaign.

Tell us about your campaign and we’ll get back to you with a tailored proposal.

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