Motorway advertising in Germany,
your brand along the journey

Reach drivers and travellers in motorway service areas, where they stop, refuel and take a break.

Overview

Motorway advertising in Germany

Service areas are natural stops on long journeys: drivers and passengers spend time there and are open to messages about travel, food, services and leisure.

Europe Media plans motorway solutions in Germany with its media partners, where the inventory is available.

The market

Service areas along the territory

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Territorial coverage

Motorway coverage in Germany guaranteed by Europe Media and its media partners.

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Media partners

Europe Media’s network of media partners across Europe.

European countries

Markets where Europe Media can plan and coordinate campaigns.

Coverage

Where we plan

Outdoor areas
Refuelling areas
Entrances & passageways
Indoor spaces

Outdoor areas

Billboards along the motorway.

Refuelling areas

Petrol stations and their forecourts.

Entrances & passageways

Entrances and passageways of service areas.

Indoor spaces

Shops, bars and restaurants in service areas.

Same media, other markets

Motorways in other European markets

Motorways

Formats

Static and digital solutions in service areas

Static

Analogue sites in outdoor and refuelling areas.

Digital

Digital screens in service areas.

Special projects

Tailor-made projects and dominations.

Indoor

Formats inside service-area buildings.

How Europe Media works

1 Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2 Selection

Choice of the spaces and formats most relevant to the brief.

3 Planning

Building the schedule, media weight and site mix.

4 Management

Media buying, operational coordination, production and delivery.

5 Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Same market, other media

Other media in Germany

Airports

Airports in Germany

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Cinema

Cinema in Germany

Open the page →

Events

Events in Germany

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Metro

Metro in Germany

Open the page →

Newspapers & Magazines

Newspapers & Magazines in Germany

Open the page →

On-Train

On-Train in Germany

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in Germany

Open the page →

Radio

Radio in Germany

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Railway Stations

Railway Stations in Germany

Open the page →

Shopping Centres & Retail

Shopping Centres & Retail in Germany

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Sport

Sport in Germany

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Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in Germany

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TV in Germany

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All media in Germany →

FAQ

Frequently asked questions

Which motorways can be planned in Germany?

Service areas and formats are confirmed for each campaign according to availability.

How far in advance should a campaign be planned?

Timing depends on the channel, formats, period and space availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Can this channel be combined with other media?

Yes. Europe Media coordinates several channels in a single plan, in Germany and in the other European markets of our network, with one point of contact for strategy, planning and buying.

Next step

Plan your motorway campaign in Germany

Share routes, target, period and goals: we check availability and build the plan.

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## Central Europe
Austria
Belgium
France
Germany
Luxembourg
Netherlands
Switzerland
## Eastern Europe
Bulgaria
Czech Republic
Hungary
Poland
Romania
Slovakia
Ukraine
## Northern Europe
Denmark
Estonia
Finland
Ireland
Latvia
Lithuania
Norway
Sweden
United Kingdom
## Southern Europe
Albania
Croatia
Cyprus
Greece
Italy
Malta
North Macedonia
Portugal
Serbia
Slovenia
Spain
Turkey

Motorway advertising in Germany,your brand along the journey

Overview