On-train advertising in Europe, with time to be noticed

Stay with passengers throughout the journey. Europe Media plans on-train campaigns using video, print, digital and experiential touchpoints in selected European rail environments.
The Numbers

long-form communication window

0 MIN

Average dwell

An average long-distance train travel exposure window of around 95 minutes.
Europe Media current website · original source/year to be confirmed before go-live
0 %

Interaction

82% of passengers interact with on-board multimedia or print content.
Europe Media current website · original source/year to be confirmed before go-live
0 %

Content consultation

72% of passengers consult content while travelling, supporting a more attentive communication context.
Europe Media current website · original source/year to be confirmed before go-live

Why On-Train

More time with your audience

Train travel creates an extended period in which passengers are seated, connected and receptive to information. Unlike a quick transit touchpoint, on-board communication can accompany part of the journey through video, magazines, digital portals or direct brand interaction.

The channel is particularly relevant for business and leisure travellers and can complement railway station media before departure and after arrival.

Europe Media adapts on-train planning to each market, audience and campaign objective, coordinating local inventory within one European strategy.

01

Long dwell time

Passengers remain in the environment for extended periods.

02

Captive context

Travel creates natural opportunities for video, print and digital content consumption.

03

Premium journey

High-speed and long-distance services can reach business and leisure audiences in a quality context.

Markets

Where you can plan on-train campaigns

Northern Europe 9 markets

Central Europe 7 markets

Southern Europe 12 markets

  • Italy
  • Spain

Eastern Europe 7 markets

  • Poland

Coverage

Where to plan

  • On-train
  • In-flight magazine
  • Wi-Fi Portals
  • Lounge

Formats

Available formats

On-board video

Video and screen communication inside trains and selected travel environments.

On-board magazines

Advertising in travel publications distributed on selected services.

Portals and sampling

Digital portal placements, product distribution and special projects where available.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the media, spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Why Europe Media

Centralized management

Strategy, planning, buying and coordination in a single workflow.

European network

Access to an ecosystem of over 800 media partners in 34 European countries.

Local expertise

Market knowledge and local relationships to tailor the plan to the opportunities actually available.

Data-driven planning

Data, insights and planning tools supporting selection, media weight and budget allocation.

Control and reporting

Delivery monitoring and coordinated reporting across all activated touchpoints.

Cross-media planning

Airports integrate with the other Europe Media channels in a single coordinated plan.

Clients

Brands that have chosen Europe Media

Projects

On-train projects in Europe

FAQ

Frequently asked questions

Spain, France and Italy are currently documented for this channel. Specific operators and formats are confirmed for each campaign.
Sampling and direct distribution can be evaluated on selected services, subject to operator approval and operational conditions.
Yes where the selected operator provides those media products. Availability varies by country and service.
Yes. A coordinated rail plan can cover station, lounge and on-board touchpoints to accompany passengers through the journey.

Next step

Plan your on-train campaign

Share the markets, routes, target traveller profile and campaign period. Europe Media can assess available rail operators and build the right mix of on-board and station touchpoints.

Tell us about your campaign and we’ll get back to you with a tailored proposal.

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NEXT STEP

Plan your next
European campaign.

Tell us about your campaign and we’ll get back to you with a tailored proposal.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
You are making the request as:
Subscribe to Newsletter
I consent to the processing of my personal data for direct marketing purposes via newsletter.
Processing of personal data*
* Mandatory fields