Event advertising and special projects in Europe, experiences built around your brand

Turn communication into an experience. Europe Media develops tailor-made events, brand activations and special initiatives, designed around the brand’s objectives to create visibility, engagement and a lasting relationship with the audience.
The Numbers

Attention powered by live emotion

0 %

More positive perception

67% of consumers develop a more positive perception of brands associated with sponsorship.
Europe Media current website · original source/year to be confirmed before go-live

+40%

Attention

Event communication can generate 40% higher attention than standard advertising.
Europe Media current website · original source/year to be confirmed before go-live
0 %

Social sharing

48% of event participants share content that includes event-related brand visibility.
Europe Media current website · original source/year to be confirmed before go-live

Why Events

Turn experiences into brand affinity

Live events gather audiences that are present, curious and open to discovery. A brand can be part of the experience through sponsorship, branded areas, activations, sampling and content.

Europe Media’s approach is to match the event, audience and format to the communication objective, integrating physical and digital touchpoints when relevant.

Europe Media adapts event planning to each market, audience and campaign objective, coordinating local partners within one European strategy.

01

Emotional association

Brands become part of memorable experiences and the values they convey.

02

Live attention

Audiences are highly engaged in the moment and less distracted by other media.

03

Social amplification

Participants often share event experiences, extending visibility beyond the venue.

Markets

Where you can plan event campaigns

Northern Europe 9 markets

Central Europe 7 markets

Southern Europe 12 markets

  • Italy
  • Spain

Eastern Europe 7 markets

  • Poland

Coverage

Where to plan

  • Urban spaces
  • Retail & shopping centres
  • Venue & location
  • Location tailor-made

Formats

Available formats

Event sponsorship

Brand association with selected events, subject to rights and availability.

Brand activation and sampling

Engagement areas, product trials and branded experiences on site.

Tailor-made events

Events and special initiatives designed around the brand’s objectives.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the media, spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Why Europe Media

Centralized management

Strategy, planning, buying and coordination in a single workflow.

European network

Access to an ecosystem of over 800 media partners in 34 European countries.

Local expertise

Market knowledge and local relationships to tailor the plan to the opportunities actually available.

Data-driven planning

Data, insights and planning tools supporting selection, media weight and budget allocation.

Control and reporting

Delivery monitoring and coordinated reporting across all activated touchpoints.

Cross-media planning

Airports integrate with the other Europe Media channels in a single coordinated plan.

Clients

Brands that have chosen Europe Media

Projects

Event projects in Europe

FAQ

Frequently asked questions

Sponsorships, brand activations, sampling, branded areas and tailor-made events, depending on the event and the rights available.
Italy is currently documented for this channel. Availability in other countries is confirmed case by case before planning.
Yes. Digital and social extensions can be included when part of the project structure.
Yes. Tailor-made events and special initiatives can be designed around the brand's objectives, audience and budget.
Lead times depend on the medium, market, format and campaign period. Early planning is recommended for premium inventory, special projects and multi-market activity, with exact timings confirmed after the brief.

Next step

Plan your event campaign

Share the audience, territory, brand values and business objectives with Europe Media. The team can identify suitable event opportunities and shape a project that connects visibility, engagement and activation.

Tell us about your campaign and we’ll get back to you with a tailored proposal.

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NEXT STEP

Plan your next
European campaign.

Tell us about your campaign and we’ll get back to you with a tailored proposal.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
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Subscribe to Newsletter
I consent to the processing of my personal data for direct marketing purposes via newsletter.
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* Mandatory fields