Menu

Metro advertising in Italy,
at the heart of urban mobility

Reach commuters, workers, students and tourists every day along their journeys. Europe Media plans campaigns in Italy’s main metro networks, combining static and digital sites, train branding and special projects.

Overview

Metro advertising in Italy

The metro concentrates high daily flows of people along a journey full of touchpoints: entrances, corridors, escalators, platforms, waiting areas and trains. Repeated daily trips let brands build frequency and continuity of contact.

Europe Media gives you access to a network covering the metro systems of Milan, Rome, Naples, Turin, Brescia, Genoa and Perugia, so you can select cities, lines, stations and formats around target, region and campaign goals.

The market

High-frequency daily urban flows

0 %

National coverage

Coverage of the metro networks available in Italy.

0

Metro cities

Milan, Rome, Naples, Turin, Brescia, Genoa and Perugia.

0

Data-driven

Planning based on passenger flows.

Coverage

Where we plan

Italy’s main metro networks.

Entrances
Stations & platforms
On board
Whole station

Entrances

Station entrances, stairs and escalators.

Stations & platforms

Corridors and platforms where people wait.

On board

Inside the carriages, during the journey.

Whole station

The whole station dedicated to one brand.

Same media, other markets

Metro in other European markets

Metro in Belgium

Open the page →

Metro in France

Open the page →

Metro in Germany

Open the page →

Metro in Poland

Open the page →

Metro in Spain

Open the page →

Metro in Sweden

Open the page →

Metro in the Netherlands

Open the page →

Metro in the United Kingdom

Open the page →

Where

Metro network

Milan

Milan

Rome

Rome

Naples

Naples

Turin

Turin

Brescia

Brescia

Genoa

Genoa

Perugia

Perugia

Milan Milan
Turin Turin
Brescia Brescia
Genoa Genoa

Rome Rome
Perugia Perugia

Naples Naples

Formats

Formats along entrances, platforms and trains

Static

Static sites in entrances, corridors and on platforms, with exclusive, continuous presence: 100% share of voice.

Digital

Digital screens with creative rotating with other advertisers and a share of voice set by the network. Dynamic content and more flexibility.

Train branding

Interior or exterior train branding with exclusive presence on the space bought, staying with passengers throughout the journey and building high contact frequency.

Domination & special projects

Coordinated branding of several spaces and formats for a high share of voice, turning the station into an immersive brand environment.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Projects

Selected projects in Italian metro networks

Digital totems on the platform · Centrale FS, Milan Metro

Nyx Hotel

In-car panels · Milan Metro

Kortix AI

Digital screens in the metro · Italy

Flyeralarm

Digital outdoor screens at metro stations · Italy

University of Exeter

Digital screens in the metro · Italy

Lega del Filo d’Oro

Digital 6-sheet screens in the metro · Italy

Rebel

Same market, other media

Other media in Italy

Airports

Airport advertising in Italy, your brand without borders

Airports in Italy

Open the page →

Cinema advertising in Italy, full attention on the big screen

Cinema in Italy

Open the page →

Digital in Italy

Open the page →

Events in Italy

Open the page →

Motorways in Italy

Open the page →

Newspapers & Magazines

Newspapers & Magazines in Italy

Open the page →

On-Train in Italy

Open the page →

Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in Italy

Open the page →

Pharmacies in Italy

Open the page →

Radio in Italy

Open the page →

Railway Stations

Railway Stations in Italy

Open the page →

Shopping Centres & Retail

Shopping Centres & Retail in Italy

Open the page →

Sport in Italy

Open the page →

Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in Italy

Open the page →

TV in Italy

Open the page →

All media in Italy →

FAQ

Frequently asked questions

Which Italian cities offer metro advertising?

Milan, Rome, Naples, Turin, Brescia, Genoa and the Perugia Minimetrò.

Can a metro train be branded?

Yes. The offer includes full wraps and interior branding, for example on Milan's M5 line.

Are digital formats available?

Yes. Digital entrances, screens, platform sites and on-board video are all available.

Can I choose a single station?

Depending on the inventory available, plans can focus on selected stations or cover a wider network.

How far in advance should a campaign be planned?

Timing depends on the channel, formats, period and availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Next step

Plan your metro campaign in Italy

Share your goals, target, cities and campaign period. Our team selects lines, stations and formats and builds a tailored metro plan.

"*" indicates required fields

Instagram

This field is for validation purposes and should be left unchanged.

Name*

Surname*

Company*

Email*

Phone*

Website*

You are making the request as:

Direct Customer

Agency

Media Channels*

Countries*

Message*

Subscribe to Newsletter

I consent to the processing of my personal data for direct marketing purposes via newsletter.

I agree

Processing of personal data*

I have read and understood the Privacy Policy on the processing of personal data.

Confirmation to read the privacy policy

* Mandatory fields