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Cinema advertising in France,
full attention on the big screen

Engage a focused audience in an immersive setting. Europe Media plans cinema campaigns in France with on-screen spots, foyer visibility and engagement activities.

Overview

Cinema advertising in France

The cinema offers what few media can: an attentive audience, a large screen and high-quality sound. Brands are seen in a premium, distraction-free setting.

Europe Media plans on-screen and off-screen campaigns in French cinemas with its local media partners, selecting theatres, films and periods according to the target and the campaign goals.

The market

Screens, theatres and engaged audiences

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Territorial coverage

Cinema coverage in France guaranteed by Europe Media and its media partners.

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Media partners

Europe Media’s network of media partners across Europe.

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European countries

Markets where Europe Media can plan and coordinate campaigns.

Coverage

Where we plan

Selected French cinema circuits and theatres, chosen on the brief.

Big screen
Common areas
Engagement areas
Whole venue

Big screen

Spots on the big screen before the film.

Common areas

Foyers and corridors where the audience waits.

Engagement areas

Spaces for sampling and brand activations.

Whole venue

The whole cinema dedicated to your brand.

Same media, other markets

Cinema in other European markets

Cinema in Belgium

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Cinema in Germany

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Cinema advertising in Italy, full attention on the big screen

Cinema in Italy

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Cinema in Luxembourg

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Cinema in Poland

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Cinema in Spain

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Cinema in Sweden

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Cinema in the Netherlands

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Cinema in the United Kingdom

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Formats

Cinema solutions inside and outside the theatre

On screen

Spots shown before the film, with selection by theatre, film, genre and period.

Static & digital

Posters and digital screens in foyers and common areas.

Engagement

Sampling, stands and brand activities with cinema-goers.

Domination & special projects

Full branding of a venue or tailor-made projects around a release.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Projects

Selected projects

Paris · France

Landmark cinema facade lit up at dusk

Paris · France

Cinema entrance with backlit film posters

Paris · France

Historic cinema facade with illuminated signage

Same market, other media

Other media in France

Airports in France

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Events in France

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Metro in France

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Motorways in France

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Newspapers & Magazines

Newspapers & Magazines in France

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On-Train in France

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in France

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Radio in France

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Railway Stations

Railway Stations in France

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Shopping Centres & Retail

Shopping Centres & Retail in France

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Sport in France

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Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in France

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TV in France

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All media in France →

FAQ

Frequently asked questions

Can I choose the films or theatres?

Yes. Campaigns can be planned by theatre, city, film or genre, subject to availability.

Which formats are available in cinemas?

On-screen spots, foyer posters and screens, sampling, engagement and special projects.

How far in advance should a campaign be planned?

Timing depends on the channel, formats, period and space availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Can this channel be combined with other media?

Yes. Europe Media coordinates several channels in a single plan, in France and in the other European markets of our network, with one point of contact for strategy, planning and buying.

Next step

Plan your cinema campaign in France

Share cities, target, period and goals: we select theatres and formats for a tailored plan.

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