Transit advertising in France,
visibility on the move

Take your brand through the streets of French cities on buses, trams, taxis and other vehicles.

Overview

Transit advertising in France

Transit advertising moves through the city and reaches pedestrians, drivers and passengers in many areas every day, with strong impact and repetition.

Europe Media plans campaigns on public and private vehicles in France with its media partners, choosing cities, lines and formats according to the target.

The market

Mobile visibility in the main cities

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Territorial coverage

Transit advertising coverage in France guaranteed by Europe Media and its media partners.

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Media partners

Europe Media’s network of media partners across Europe.

European countries

Markets where Europe Media can plan and coordinate campaigns.

Coverage

Where we plan

Buses & trams
Taxis
Tourist buses
Alternative mobility

Buses & trams

Wrapped buses and trams moving through the city.

Taxis

Branded taxis across the city.

Tourist buses

Sightseeing buses in the most visited areas.

Alternative mobility

Bikes, scooters and other shared mobility.

Same media, other markets

Transit (Buses, Trams & Taxis) in other European markets

Transit (Buses, Trams & Taxis)

Formats

Different ways to brand a vehicle

Full branding

The whole vehicle is wrapped with the brand.

External branding

Panels and side, rear or front formats.

Interior branding

Posters and formats inside the vehicle.

Digital

Digital screens on board, where available.

How Europe Media works

1 Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2 Selection

Choice of the spaces and formats most relevant to the brief.

3 Planning

Building the schedule, media weight and site mix.

4 Management

Media buying, operational coordination, production and delivery.

5 Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Projects

Selected projects

Paris · France

Side advertising panel on a Paris city bus

Aix-Marseille-Provence · France

Side advertising panel on a city bus

Aix-en-Provence · France

Rear advertising panel on a city bus

Same market, other media

Other media in France

Airports

Airports in France

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Cinema

Cinema in France

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Events

Events in France

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Metro

Metro in France

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Motorways

Motorways in France

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Newspapers & Magazines

Newspapers & Magazines in France

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On-Train

On-Train in France

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in France

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Radio

Radio in France

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Railway Stations

Railway Stations in France

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Shopping Centres & Retail

Shopping Centres & Retail in France

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Sport

Sport in France

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TV in France

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All media in France →

FAQ

Frequently asked questions

Which vehicles can I brand in France?

Buses, trams, taxis, tourist buses and other vehicles, depending on city and availability.

Can I choose the cities or lines?

Yes, the plan is built on cities, lines and areas chosen according to the target.

How far in advance should a campaign be planned?

Timing depends on the channel, formats, period and space availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Can this channel be combined with other media?

Yes. Europe Media coordinates several channels in a single plan, in France and in the other European markets of our network, with one point of contact for strategy, planning and buying.

Next step

Plan your vehicle campaign in France

Share cities, target, period and goals: we select vehicles and formats.

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## Central Europe
Austria
Belgium
France
Germany
Luxembourg
Netherlands
Switzerland
## Eastern Europe
Bulgaria
Czech Republic
Hungary
Poland
Romania
Slovakia
Ukraine
## Northern Europe
Denmark
Estonia
Finland
Ireland
Latvia
Lithuania
Norway
Sweden
United Kingdom
## Southern Europe
Albania
Croatia
Cyprus
Greece
Italy
Malta
North Macedonia
Portugal
Serbia
Slovenia
Spain
Turkey

Transit advertising in France,visibility on the move

Overview