Shopping centre and retail advertising in the Netherlands,
close to the moment of purchase

Reach consumers where they shop, in shopping centres and large retail chains, with static, digital and in-store formats.

Overview

Shopping centre and retail advertising in the Netherlands

Shopping centres and large retailers reach people close to the purchase decision, in places they visit regularly. It is the ideal channel for launches, promotions and sampling.

Europe Media plans campaigns in shopping centres and retail chains in the Netherlands with its media partners, choosing venues and formats according to target and goals.

The market

Touchpoints close to the purchase

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Territorial coverage

Shopping centre and retail coverage in the Netherlands guaranteed by Europe Media and its media partners.

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Media partners

Europe Media’s network of media partners across Europe.

European countries

Markets where Europe Media can plan and coordinate campaigns.

Coverage

Where we plan

Entrances & common areas
Shopping galleries
Point of sale & shelf
Car parks & access areas

Entrances & common areas

Entrances and common areas of shopping centres.

Shopping galleries

Galleries where shoppers walk between stores.

Point of sale & shelf

In-store, close to the shelf and the purchase.

Car parks & access areas

Car parks and access roads.

Same media, other markets

Shopping Centres & Retail in other European markets

Shopping Centres & Retail

Formats

Static, digital and in-store solutions

Static

Posters and panels in entrances, galleries and car parks.

Digital

Digital screens in common areas.

In-store

Formats at the point of sale and on the shelf.

Engagement & special projects

Stands, sampling and dominations.

How Europe Media works

1 Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2 Selection

Choice of the spaces and formats most relevant to the brief.

3 Planning

Building the schedule, media weight and site mix.

4 Management

Media buying, operational coordination, production and delivery.

5 Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Same market, other media

Other media in the Netherlands

Airports

Airports in the Netherlands

Open the page →

Cinema

Cinema in the Netherlands

Open the page →

Events

Events in the Netherlands

Open the page →

Metro

Metro in the Netherlands

Open the page →

Motorways

Motorways in the Netherlands

Open the page →

Newspapers & Magazines

Newspapers & Magazines in the Netherlands

Open the page →

On-Train

On-Train in the Netherlands

Open the page →

Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in the Netherlands

Open the page →

Radio

Radio in the Netherlands

Open the page →

Railway Stations

Railway Stations in the Netherlands

Open the page →

Sport

Sport in the Netherlands

Open the page →

Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in the Netherlands

Open the page →

TV in the Netherlands

Open the page →

All media in the Netherlands →

FAQ

Frequently asked questions

Can I plan only some shopping centres?

Yes, the plan is built on the centres and areas chosen according to the target.

Is sampling possible?

Yes, where the venue allows it, with stands and dedicated areas.

How far in advance should a campaign be planned?

Timing depends on the channel, formats, period and space availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Can this channel be combined with other media?

Yes. Europe Media coordinates several channels in a single plan, in the Netherlands and in the other European markets of our network, with one point of contact for strategy, planning and buying.

Next step

Plan your retail campaign in the Netherlands

Share areas, target, period and goals: we select venues and formats.

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## Central Europe
Austria
Belgium
France
Germany
Luxembourg
Netherlands
Switzerland
## Eastern Europe
Bulgaria
Czech Republic
Hungary
Poland
Romania
Slovakia
Ukraine
## Northern Europe
Denmark
Estonia
Finland
Ireland
Latvia
Lithuania
Norway
Sweden
United Kingdom
## Southern Europe
Albania
Croatia
Cyprus
Greece
Italy
Malta
North Macedonia
Portugal
Serbia
Slovenia
Spain
Turkey

Shopping centre and retail advertising in the Netherlands,close to the moment of purchase

Overview