Shopping centre and retail advertising in Europe, close to purchase

Connect with consumers where discovery, leisure and purchase meet. Europe Media plans advertising in shopping centres and retail environments using digital screens, in-store formats, domination and experiential activations.
The Numbers

Attention where shopping decisions happen

0 %+

Decisions at point of sale

More than 70% of purchasing decisions are made at the point of sale.
Europe Media current website · original source/year to be confirmed before go-live
0 min

Average stay

An average shopping centre visit lasts around 80 minutes and 92% of visitors make a purchase.
Europe Media current website · original source/year to be confirmed before go-live

+15–30%

Sales peaks

DOOH activity near the point of sale can support direct sales increases of 15–30%.
Europe Media current website · original source/year to be confirmed before go-live

Why Shopping Centres & Retail

Be present close to the purchase decision

Shopping centres and retail networks combine high footfall with long dwell times and immediate proximity to purchase. They are environments where consumers browse, compare, socialise and make decisions, giving brands the opportunity to move from visibility to interaction.

Europe Media can combine classic indoor formats with digital media, in-store visibility, sampling and brand experiences according to the market and retail network.

Europe Media adapts shopping centre and retail planning to each market, audience and campaign objective, coordinating local inventory within one European strategy.

01

Purchase proximity

Communication appears close to products, stores and buying moments.

02

Long dwell time

Shopping centre visits create extended exposure across multiple touchpoints.

03

Physical engagement

Sampling, installations and special media can turn visibility into interaction.

Markets

Where you can plan shopping centre and retail campaigns

Northern Europe 9 markets

Central Europe 7 markets

Southern Europe 12 markets

  • Italy
  • Spain

Eastern Europe 7 markets

  • Poland

Coverage

Where to plan

  • Entrances & common areas
  • Point of sale & shelf
  • Parking and access areas

Formats

Available formats

Digital screens and totems

Video and dynamic formats positioned along high-footfall routes and common areas.

Domination and large formats

High-impact use of central spaces, entrances, walls or other prominent shopping centre surfaces.

Shopping trolley media

Branding on trolleys and related contact points close to the shopping journey.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the media, spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Why Europe Media

Centralized management

Strategy, planning, buying and coordination in a single workflow.

European network

Access to an ecosystem of over 800 media partners in 34 European countries.

Local expertise

Market knowledge and local relationships to tailor the plan to the opportunities actually available.

Data-driven planning

Data, insights and planning tools supporting selection, media weight and budget allocation.

Control and reporting

Delivery monitoring and coordinated reporting across all activated touchpoints.

Cross-media planning

Airports integrate with the other Europe Media channels in a single coordinated plan.

Clients

Brands that have chosen Europe Media

Projects

Shopping centre and retail projects in Europe

FAQ

Frequently asked questions

Yes, depending on the market and available networks. The plan can combine shopping centres and in-store retail media.
Sampling and engagement areas can be evaluated where the venue and retail rules permit them.
Digital totems, screens and other DOOH formats are available in many retail environments, but exact inventory varies by location.
Yes. Retail can be integrated with OOH, digital, radio and other channels to build reach before and during the shopping journey.
Lead times depend on the medium, market, format and campaign period. Early planning is recommended for premium inventory, special projects and multi-market activity, with exact timings confirmed after the brief.

Next step

Plan your shopping centre and retail campaign

Tell Europe Media which markets, retail environments, products and shopper objectives you need to address. The team can build a plan around the most relevant in-store, shopping centre and experiential touchpoints.

Tell us about your campaign and we’ll get back to you with a tailored proposal.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
You are making the request as:
Subscribe to Newsletter
I consent to the processing of my personal data for direct marketing purposes via newsletter.
Processing of personal data*
* Mandatory fields

NEXT STEP

Plan your next
European campaign.

Tell us about your campaign and we’ll get back to you with a tailored proposal.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
You are making the request as:
Subscribe to Newsletter
I consent to the processing of my personal data for direct marketing purposes via newsletter.
Processing of personal data*
* Mandatory fields