Print creates a tangible encounter with the brand and places advertising inside a chosen editorial environment. Newspapers can support immediacy and topical relevance, while magazines and specialist publications offer longer reading cycles and more defined communities of interest.

For international advertisers, press can also complement digital, TV and OOH campaigns by adding credibility, detail and a different type of attention.

Europe Media adapts press planning to each market, audience and campaign objective, coordinating local inventory within one European strategy.