Menu
Contact us

Publishing

Pixels fade, paper stays. Give your brand the weight of truth

When to insert this channel

Pixels fade, paper stays. Give your brand the weight of truth

+ 0 %

Brand recall

Print advertising generates 70% higher brand recall than digital formats, thanks to the involvement of multiple senses (touch and sight) and the lack of dynamic distractions.
0 %

Trust

According to research by MarketingSherpa, 82% of consumers trust print advertising when making a purchasing decision, making it the most reliable medium overall (compared to 25-30% for pop-ups or online banners).
0 weeks

Average stay

Periodical publishing boasts an average residence time of 4 weeks in the home, during which the magazine is browsed several times, often by several family members or colleagues in the office.
01
Tangibility
Multisensory involvement (touch and sight) fixes the message in memory.
02
Credibility
Readers consider newspapers and magazines more reliable sources than social media feeds.
03
Focus
There's no such thing as multitasking while reading: your brand has the reader's undivided attention.

Available in these countries

Belgium

Spain

Italy

Germany

France

Netherlands

Poland

Sweden

We tailor the media strategy to each individual country, ensuring high performance and measurable results.

Plan campaign

NEXT STEP

Plan your next European campaign.

  • TALK TO US
Talk to an expert:
+39 0280887115
  • HEADQUARTER

Via Monte Napoleone 8,
20121 Milan – Italy

Take your brand everywhere. Take the first step.