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Metro advertising in the United Kingdom,
at the heart of urban mobility

Reach commuters, workers, students and tourists every day along their journeys. Europe Media plans campaigns in metro networks in the United Kingdom, combining static, digital, train branding and special projects.

Overview

Metro advertising in the United Kingdom

The metro concentrates high daily flows of people along a journey full of touchpoints: entrances, corridors, escalators, platforms, waiting areas and trains. Repeated daily trips let brands build frequency and continuity of contact.

Europe Media plans metro campaigns in the United Kingdom with its media partners, selecting cities, lines, stations and formats according to target, territory and campaign goals.

The market

High-frequency daily urban flows

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Territorial coverage

Metro coverage in the United Kingdom guaranteed by Europe Media and its media partners.

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Media partners

Europe Media’s network of media partners across Europe.

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European countries

Markets where Europe Media can plan and coordinate campaigns.

Coverage

Where we plan

Main metro networks in the United Kingdom, chosen on the brief.

Entrances
Stations & platforms
On board
Whole station

Entrances

Station entrances, stairs and escalators.

Stations & platforms

Corridors and platforms where people wait.

On board

Inside the carriages, during the journey.

Whole station

The whole station dedicated to one brand.

Same media, other markets

Metro in other European markets

Metro in Belgium

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Metro in France

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Metro in Germany

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Metro in Italy

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Metro in Poland

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Metro in Spain

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Metro in Sweden

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Metro in the Netherlands

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Formats

Formats along entrances, platforms and trains

Static

Analogue sites in entrances, corridors and on platforms, with exclusive and continuous presence: 100% share of voice.

Digital

Digital screens with rotating creatives and a share of voice defined by the network. Static, animated or video content.

Train branding

Interior or exterior branding of the trains, to accompany passengers during the journey with high contact frequency.

Domination & special projects

Coordinated branding of several spaces and formats, turning the station into an immersive brand environment.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Same market, other media

Other media in the United Kingdom

Airports in the United Kingdom

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Cinema in the United Kingdom

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Events in the United Kingdom

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Motorways in the United Kingdom

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Newspapers & Magazines

Newspapers & Magazines in the United Kingdom

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On-Train in the United Kingdom

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in the United Kingdom

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Radio in the United Kingdom

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Railway Stations

Railway Stations in the United Kingdom

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Shopping Centres & Retail

Shopping Centres & Retail in the United Kingdom

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Sport in the United Kingdom

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Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in the United Kingdom

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TV in the United Kingdom

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All media in the United Kingdom →

FAQ

Frequently asked questions

In which cities in the United Kingdom is metro advertising available?

In the cities with a metro network, through our media partners. Cities and lines are confirmed for each campaign.

Can I brand a metro train?

Yes, where available: interior and exterior train branding can be planned with our media partners.

How far in advance should a campaign be planned?

Timing depends on the channel, formats, period and space availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Can this channel be combined with other media?

Yes. Europe Media coordinates several channels in a single plan, in the United Kingdom and in the other European markets of our network, with one point of contact for strategy, planning and buying.

Next step

Plan your metro campaign in the United Kingdom

Share cities, lines, audience, period and goals: we select stations and formats.

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