Appreciation
85% of frequent flyers say they appreciate airport advertising and consider it an indicator of prestigious, high-quality brands.
Prestige
Research by Nielsen reveals that 71% of frequent travelers believe that brands present in airports are “prestigious,” “trusted,” and “global in scope.”
Spending power
Airports offer a concentration of Business and High Net Worth profiles that is unavailable elsewhere: 79% of passengers have an above-average income and the purchasing power of travellers is on average 20-30% higher than that of the general population.