"Halo" effect
67% of consumers say they have a much more positive perception of a brand when it sponsors or advertises during an event they love.
Attention time
During a live event, attention span towards brand messages is 40% higher than with home media, as the viewer is immersed in a context where multitasking is reduced to a minimum.
Sharing
48% of event attendees share photos or videos on social media featuring brand elements (logos, breakout areas, activations), generating organic coverage that multiplies the campaign’s reach.
