TV advertising in Italy,
reach and memorability

Reach large audiences through the power of images, sound and storytelling. Europe Media plans TV campaigns on Italy’s leading national and regional broadcasters, combining channels, programmes, time slots and formats around your target and campaign goals.
Our TV partners in Italy

Overview

TV advertising in Italy

Television lets brands reach large audiences with a medium that combines coverage, frequency and audiovisual impact, placing the message inside selected programmes and editorial contexts.

Europe Media gives you access to more than 200 channels across national, regional and international broadcasters, so plans can be built around audience, region, programme and time slot. Audience data guides the choice of channels and the right level of advertising pressure for each campaign.

The market

National reach and large-scale planning

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National coverage

TV coverage available through Europe Media in Italy.
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Channels

Europe Media plans on more than 200 national, regional and international channels.
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Nielsen areas

Regional planning follows Italy’s four Nielsen areas.

Coverage

Where we plan

Italy’s main broadcasters and channels, at national and regional level.
  • National networks
  • Regional broadcasters
  • Advanced & Connected TV

National networks

The main national channels, for maximum reach.

Regional broadcasters

Regional channels to focus the budget on key areas.

Advanced & Connected TV

Spots on smart TVs and streaming, targeted by audience.
Same media, other markets

TV in other European markets

Formats

TV solutions for different goals

TV commercial

Video spots in advertising breaks. Length, pressure and placement are set according to the campaign and the broadcaster’s rules.

Sponsorship & special formats

Sponsor billboards, programme promos, overlays and other solutions linked to TV programmes and content.

Advanced TV

Addressable and Connected TV deliver video content with more advanced targeting.

Brand integration

Product placement, branded content and bespoke projects integrate the brand directly into TV content.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Projects

Selected projects in Italy

Airports

Airports

Airport advertising in Italy, your brand without borders

Airports in Italy

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Cinema

Cinema advertising in Italy, full attention on the big screen

Cinema in Italy

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Digital

Digital in Italy

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Events

Events in Italy

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Metro

Metro in Italy

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Motorways

Motorways in Italy

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Newspapers & Magazines

Newspapers & Magazines in Italy

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On-Train

On-Train in Italy

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in Italy

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Pharmacies

Pharmacies in Italy

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Radio

Radio in Italy

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Railway Stations

Railway Stations in Italy

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Shopping Centres & Retail

Shopping Centres & Retail in Italy

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Sport

Sport in Italy

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Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in Italy

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All media in Italy →

FAQ

Frequently asked questions

Our offer includes Rai, Mediaset and Sky, with more than 200 channels in total. The channels available are confirmed for each campaign, according to the brief and the inventory.
Yes. Alongside national plans, Europe Media can use regional broadcasters and geo-targeted solutions where available.
On enabled platforms, it shows spots to selected audience segments or geographic areas, rather than only to a broad, undifferentiated audience.
Yes. Europe Media works as a media agency and advertising partner, managing strategy, planning and media buying.
Timing depends on the channel, formats, period and availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Next step

Plan your TV campaign in Italy

Share your goals, target, regions and campaign period. Our team selects channels and formats and builds a tailored TV plan.

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NEXT STEP

Plan your next
European campaign.

Tell us about your campaign and we’ll get back to you with a tailored proposal.

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