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TV.IT

Don’t just be seen, be remembered. Enter their homes, stay in their hearts

When to insert this channel

Don’t just be seen, be remembered. Enter their homes, stay in their hearts

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Trust

TV advertising generates the highest level of trust among consumers: 42% of users believe that brands seen on TV are more trustworthy, compared to 6% of brands seen on social media.
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Memorization

TV advertising has the slowest rate of memory decay: after 4 weeks, recall of a TV ad is still at 50%, compared to 10% for a social video ad.
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Effectiveness

Campaigns that include TV in their mix see a 40% increase in overall effectiveness, also making Google search and social media much more effective.
01
Scalability and emotion
Advertising on TV means choosing scalability and emotion. While the digital world fragments attention, television catalyzes it, offering your brand a massive audience and a safe environment (brand safety). It's the ultimate tool for storytelling: the combination of high-definition images, engaging audio, and narration creates a deep connection with the viewer.
02
Perception of solidity
Investing in the small screen isn't just a marketing ploy, it's a statement of strength. TV allows you to reach millions of people simultaneously, creating that "fame effect" that drives consumers to search for your product online or in-store. In an age of fleeting content, television offers the stability and prestige needed to build an iconic and lasting brand.
03
Halo Effect
TV advertising increases the effectiveness of all other channels (social, search, retail) by up to 40%.

Other Media Channels in this country

Cinema.IT

Radio.IT

Airports.IT

Main Stations.IT

Minor stations.IT

On board the train.IT

Dynamics.IT

Metro.IT

Mall & GDO.IT

Sports and Events.IT

Publishing.IT

Digital.IT

Highways.IT

Pharmacies.IT

Outdoor.IT

Available in these countries

France

Italy

Spain

We tailor the media strategy to each individual country, ensuring high performance and measurable results.

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