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Cinema advertising in Italy,
full attention on the big screen

Put your brand in an immersive, high-attention setting. Europe Media plans cinema campaigns across Italy with on-screen spots and long-form video, dominations, pop-up stores and engagement activities on a nationwide network.

Overview

Cinema advertising in Italy

Cinema gives brands a setting of high attention and engagement, where the advertising message becomes part of an immersive audiovisual experience.

Europe Media gives you access to a network of 2,365 screens in more than 427 cinemas across Italy, from multiplexes to city-centre theatres. Plans can be built by region, city, venue and audience profile, combining big-screen advertising with activities and projects inside the cinema.

The market

Screens, theatres and millions of cinema-goers

0

Screens

The network includes 2,365 screens.

0 +

Cinemas

The network includes more than 427 cinemas.

0 M+

Cinema-goers

Audience reachable through the network.

Coverage

Where we plan

Cinemas, cities and networks selected on the brief.

Big screen
Common areas
Engagement areas
Whole venue

Big screen

Spots on the big screen before the film.

Common areas

Foyers and corridors where the audience waits.

Engagement areas

Spaces for sampling and brand activations.

Whole venue

The whole cinema dedicated to your brand.

Same media, other markets

Cinema in other European markets

Cinema in Belgium

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Cinema in France

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Cinema in Germany

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Cinema in Luxembourg

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Cinema in Poland

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Cinema in Spain

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Cinema in Sweden

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Cinema in the Netherlands

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Cinema in the United Kingdom

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Where

Cinema network

Piedmont

Aosta Valley

Liguria

Lombardy

Trentino-Alto Adige

Veneto

Friuli-Venezia Giulia

Emilia-Romagna

Tuscany

Umbria

Marche

Lazio

Sardinia

Abruzzo

Molise

Campania

Apulia

Basilicata

Calabria

Sicily

Piedmont
Aosta Valley
Liguria
Lombardy

Trentino-Alto Adige
Veneto
Friuli-Venezia Giulia
Emilia-Romagna

Tuscany
Umbria
Marche
Lazio
Sardinia

Abruzzo
Molise
Campania
Apulia
Basilicata
Calabria
Sicily

Formats

Cinema solutions inside and outside the theatre

On screen

Spots and long-form video shown on the big screen before the film, in an immersive setting with high audiovisual attention.

Static & digital

Advertising sites in cinema spaces and foyers, extending the brand’s presence beyond the screen and staying with cinema-goers throughout their visit.

Engagement

Dedicated areas for activations, sampling, displays and promotions, creating direct contact between brand and audience.

Domination & special projects

Coordinated use of several spaces and touchpoints, turning the cinema into an immersive, high-impact brand presence.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Projects

Selected projects in Italian cinemas

Cinema ad · Italy

Istituto Giapponese di Cultura

Cinema ad · Italy

Regione Piemonte

Cinema ad · Italy

Arthemisia

Cinema ad · Italy

Teatro Parenti

Cinema ad · Italy

Manifattura Tabacchi Firenze

Same market, other media

Other media in Italy

Airports

Airport advertising in Italy, your brand without borders

Airports in Italy

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Digital in Italy

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Events in Italy

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Metro in Italy

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Motorways in Italy

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Newspapers & Magazines

Newspapers & Magazines in Italy

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On-Train in Italy

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in Italy

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Pharmacies in Italy

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Radio in Italy

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Railway Stations

Railway Stations in Italy

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Shopping Centres & Retail

Shopping Centres & Retail in Italy

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Sport in Italy

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Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in Italy

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TV in Italy

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All media in Italy →

FAQ

Frequently asked questions

How many cinemas and screens are available?

Our network includes 2,365 screens in more than 427 cinemas, with an audience of over 20 million cinema-goers.

Can I advertise only in certain cities?

Yes. Plans can be built on selected cities and venues, depending on network availability.

Can we run sampling inside cinemas?

Yes. The offer includes engagement and sampling activities in display areas, subject to confirmation with each venue.

Can we run a cinema domination?

Yes. Domination is one of the available formats, creating an immersive brand presence across the cinema's spaces.

How far in advance should a campaign be planned?

Timing depends on the channel, formats, period and availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Next step

Plan your cinema campaign in Italy

Share your goals, target, cities and campaign period. Our team selects cinemas and formats and builds a tailored plan.

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