OOH and DOOH advertising in Italy,
visibility in the heart of the cities

Take your brand where people live, move and spend their time. Europe Media plans out-of-home campaigns on a wide network of analogue and digital sites, combining locations, formats and technologies around your target and campaign goals.

Overview

Outdoor, OOH and DOOH advertising in Italy

Out-of-home advertising gives brands a visible, continuous presence, reaching pedestrian and vehicle traffic in the main urban and out-of-town locations.

Europe Media gives you access to more than 65,000 analogue and digital advertising sites, from classic formats and large-format billboards to DOOH. Planning is supported by geomarketing tools, used to select cities, areas and locations by target, traffic, urban context and campaign goals.

The market

An extensive network of analogue and digital sites

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OOH & DOOH sites

The network includes more than 65,000 selected analogue and digital sites.
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National coverage

Extensive coverage across Italy.
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Format types

Analogue, digital and street furniture solutions, with standard formats such as 3×2, 6×3, 6×6 and 6×9 m.

Coverage

Where we plan

Cities, micro-areas and networks selected on a geographic basis.
  • Large cities
  • National coverage
  • Micro-areas & proximity
  • Programmatic DOOH

Large cities

Billboards and screens in the main cities.

National coverage

Networks across the whole country.

Micro-areas & proximity

Selected areas close to points of sale.

Programmatic DOOH

Digital screens bought by data, time and audience.
Same media, other markets

Out-of-Home (OOH & DOOH) in other European markets

Where

OOH network

Piedmont

Aosta Valley

Liguria

Lombardy

Trentino-Alto Adige

Veneto

Friuli-Venezia Giulia

Emilia-Romagna

Tuscany

Umbria

Marche

Lazio

Sardinia

Abruzzo

Molise

Campania

Apulia

Basilicata

Calabria

Sicily

  • Piedmont
  • Aosta Valley
  • Liguria
  • Lombardy

  • Trentino-Alto Adige
  • Veneto
  • Friuli-Venezia Giulia
  • Emilia-Romagna

  • Tuscany
  • Umbria
  • Marche
  • Lazio
  • Sardinia

  • Abruzzo
  • Molise
  • Campania
  • Apulia
  • Basilicata
  • Calabria
  • Sicily

Formats

Out-of-home formats for coverage and visibility

Static

Exclusive, continuous presence on the site for the whole campaign, with no rotation with other advertisers: 100% share of voice.

Digital

Creative in rotation with other advertisers, with static, animated or video content. More flexibility, content updates and planning by day, time slot or programmatic.

Street furniture

Sites built into the urban landscape, such as MUPIs and bus shelters, ideal for reaching pedestrian and vehicle traffic with an extensive, local presence.

Proximity & programmatic DOOH

Local urban sites and digital inventory that can be activated dynamically or programmatically, where available.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Projects

Selected projects in Italy

Airports

Airports

Airport advertising in Italy, your brand without borders

Airports in Italy

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Cinema

Cinema advertising in Italy, full attention on the big screen

Cinema in Italy

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Digital

Digital in Italy

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Events

Events in Italy

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Metro

Metro in Italy

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Motorways

Motorways in Italy

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Newspapers & Magazines

Newspapers & Magazines in Italy

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On-Train

On-Train in Italy

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Pharmacies

Pharmacies in Italy

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Radio

Radio in Italy

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Railway Stations

Railway Stations in Italy

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Shopping Centres & Retail

Shopping Centres & Retail in Italy

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Sport

Sport in Italy

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Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in Italy

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TV

TV in Italy

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All media in Italy →

FAQ

Frequently asked questions

Our offer includes more than 65,000 selected analogue and digital advertising sites.
OOH covers physical out-of-home sites; DOOH is the digital part, with screens and dynamic content that support scheduling and, where available, programmatic buying.
Yes. Programmatic OOH is available for flexible, geo-targeted campaigns on compatible digital inventory.
Yes. Choosing cities, neighbourhoods and locations is central to every OOH plan and is built around the target and campaign goals.
Timing depends on the channel, formats, period and availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Next step

Plan your OOH campaign in Italy

Share your goals, target, cities and campaign period. Our team selects locations and formats and builds a tailored OOH plan.

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NEXT STEP

Plan your next
European campaign.

Tell us about your campaign and we’ll get back to you with a tailored proposal.

"*" indicates required fields

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Subscribe to Newsletter
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