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Railway station advertising in Italy

Reach millions of travellers every day across Italy’s entire rail network. Europe Media plans campaigns in major and smaller stations, combining the main national hubs with extensive regional coverage.

Overview

Railway station advertising in Italy

Railway stations are places with a high concentration of people, daily flows, high footfall and a sequence of touchpoints along the journey: entrances, concourses, waiting areas, underpasses, platforms, retail areas and lounges.

Europe Media, a media agency and advertising partner, acts as your planning partner for indoor and outdoor station media, building campaigns in major and smaller stations around cities, available sites, passenger flows and traveller profiles.

The market

Millions of passengers in Italy's main rail hubs

0 %

National coverage

Plans can cover the whole country.

0

Major stations

Italy’s main rail hubs.

0 +

Smaller stations

An extensive network of local and regional stations.

Coverage

Where we plan

Italy’s main rail hubs.

Total coverage
Arrivals
Departures
Outside areas

Total coverage

The whole station, from entrances to platforms.

Arrivals

Travellers getting off the train and heading out.

Departures

Travellers waiting in the halls and at platforms.

Outside areas

Station forecourts and surrounding areas.

Same media, other markets

Railway Stations in other European markets

Railway Stations

Railway Stations in Belgium

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Railway Stations

Railway Stations in France

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Railway Stations

Railway Stations in Germany

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Railway Stations

Railway Stations in Luxembourg

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Railway Stations

Railway Stations in Poland

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Railway Stations

Railway Stations in Spain

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Railway Stations

Railway Stations in Sweden

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Railway Stations

Railway Stations in the Netherlands

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Railway Stations

Railway Stations in the United Kingdom

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Where

Stations in our network

Milan Centrale

+90 smaller stations

Turin Porta Nuova

+70 smaller stations

Genoa Piazza Principe

+45 smaller stations

Genoa Brignole

+35 smaller stations

Verona Porta Nuova

+55 smaller stations

Venice Santa Lucia

+40 smaller stations

Bologna Centrale

+60 smaller stations

Rome Termini

+120 smaller stations

Florence Santa Maria Novella

+50 smaller stations

Naples Centrale

+80 smaller stations

Bari Centrale

+45 smaller stations

Palermo Centrale

+30 smaller stations

Milan Centrale +90 smaller stations
Turin Porta Nuova +70 smaller stations
Genoa Piazza Principe +45 smaller stations
Genoa Brignole +35 smaller stations

Verona Porta Nuova +55 smaller stations
Venice Santa Lucia +40 smaller stations
Bologna Centrale +60 smaller stations

Rome Termini +120 smaller stations
Florence Santa Maria Novella +50 smaller stations

Naples Centrale +80 smaller stations
Bari Centrale +45 smaller stations
Palermo Centrale +30 smaller stations

Formats

High-impact formats in major hubs

Static

Analogue sites that give the brand exclusive, continuous visibility, with no rotation with other advertisers: 100% share of voice.

Digital

Digital screens with creative rotating with other advertisers and a share of voice set by the network. Static, animated or video content and more planning flexibility.

Engagement areas

Dedicated spaces for activations and brand experiences, creating direct, engaging contact with passengers.

Brand solutions

Special, tailor-made projects that brand station spaces and touchpoints with high-impact, highly recognisable solutions.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Projects

Selected projects in Italy

Maxi LED screen · Milano Centrale Station

Carnevale di Viareggio

Digital totems · Bari Centrale Station

NABA

Digital screens in the Galleria delle Carrozze · Milano Centrale Station

Marazza & Associati

Maxi LED screen · Milano Centrale Station

Consorzio Limone di Siracusa

Maxi LED screen · Roma Termini Station

Aruba

Maxi LED screen · Milano Centrale Station

Zing

Ambient media · Roma Termini Station

Flyeralarm

Giant banner under the central arch · Milano Centrale Station

AliExpress

Super maxi LED screen and digital ambient · Milano Centrale Station

Teoxane

Maxi LED screen · Milano Centrale Station

Var Group

Digital screens · Bologna Centrale Station

Beauty Istanbul

Same market, other media

Other media in Italy

Airports

Airport advertising in Italy, your brand without borders

Airports in Italy

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Cinema advertising in Italy, full attention on the big screen

Cinema in Italy

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Digital in Italy

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Events in Italy

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Metro in Italy

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Motorways in Italy

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Newspapers & Magazines

Newspapers & Magazines in Italy

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On-Train in Italy

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in Italy

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Pharmacies in Italy

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Radio in Italy

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Shopping Centres & Retail

Shopping Centres & Retail in Italy

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Sport in Italy

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Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in Italy

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TV in Italy

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All media in Italy →

FAQ

Frequently asked questions

Which major Italian stations can Europe Media plan?

They include Rome Termini, Milan Centrale, Turin Porta Nuova, Naples Centrale, Florence Santa Maria Novella, Bologna Centrale, Venice Santa Lucia, Verona Porta Nuova, Genoa Piazza Principe and Brignole, Bari Centrale and Palermo Centrale.

Are large formats and dominations available?

Yes. The offer includes maxi dominations, ambient dominations, maxi LED and digital ambient screens, and other large-format sites.

Can we run sampling in stations?

Yes, through pop-up stores, engagement areas and other initiatives, subject to confirmation for each station.

Can a station campaign be combined with on-train advertising?

Yes. Stations and on-train media are complementary touchpoints along the same journey.

How far in advance should a campaign be planned?

Timing depends on the channel, formats, period and availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Next step

Plan your station campaign in Italy

Share the stations, cities, audience, period and goals of your campaign. Our team selects areas and formats and builds a tailored station plan.

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