Menu

Shopping centre and retail advertising in Italy,
close to the moment of purchase

Reach consumers along their shopping journey, with an extensive presence in shopping centres and grocery and retail stores. Europe Media plans campaigns with static and digital sites, in-store solutions and engagement activities.

Overview

Shopping centre and retail advertising in Italy

Shopping centres and large retailers let brands reach consumers in a setting of high footfall, long dwell time and proximity to the purchase decision.

Europe Media gives you access to a network including Italy’s 50 leading shopping centres and more than 2,170 retail banners and grocery stores, so campaigns can be planned by region, venue and type of touchpoint. Static and digital sites, in-store solutions and engagement activities follow consumers through every stage of the path to purchase.

The market

Thousands of touchpoints close to the purchase

0

Leading malls

Presence in Italy’s main shopping centres.

0 +

Retail banners & stores

An extensive network across the country.

0

Data-driven

Retail planning: venues and touchpoints selected around the target.

Coverage

Where we plan

A presence along the whole path to purchase.

Entrances & common areas
Shopping galleries
Point of sale & shelf
Car parks & access areas

Entrances & common areas

Entrances and common areas of shopping centres.

Shopping galleries

Galleries where shoppers walk between stores.

Point of sale & shelf

In-store, close to the shelf and the purchase.

Car parks & access areas

Car parks and access roads.

Same media, other markets

Shopping Centres & Retail in other European markets

Shopping Centres & Retail

Shopping Centres & Retail in Belgium

Open the page →

Shopping Centres & Retail

Shopping Centres & Retail in France

Open the page →

Shopping Centres & Retail

Shopping Centres & Retail in Germany

Open the page →

Shopping Centres & Retail

Shopping Centres & Retail in Luxembourg

Open the page →

Shopping Centres & Retail

Shopping Centres & Retail in Poland

Open the page →

Shopping Centres & Retail

Shopping Centres & Retail in Spain

Open the page →

Shopping Centres & Retail

Shopping Centres & Retail in Sweden

Open the page →

Shopping Centres & Retail

Shopping Centres & Retail in the Netherlands

Open the page →

Shopping Centres & Retail

Shopping Centres & Retail in the United Kingdom

Open the page →

Formats

Static, digital and in-store solutions

Static

Static sites booked on fixed slots, with exclusive, continuous presence for the whole campaign: 100% share of voice.

Digital

Digital screens and totems booked on fixed slots or programmatically where available, with variable share of voice. Programmatic lets the campaign run on specific days and time slots, according to target and goals.

In-store

Trolleys, floor graphics, sensor media, wobblers and other media along the path to purchase, bringing the brand close to the product and the decision.

Engagement & special projects

Areas for sampling, activations, product launches, dominations and tailor-made projects, creating direct interaction with shoppers.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Projects

Selected projects in Italian shopping centres and retail

Shelf wobblers · Supermarket, Italy

Gemma di Mare

Floor graphics and trolley ads · Supermarket, Italy

Gemma di Mare

Same market, other media

Other media in Italy

Airports

Airport advertising in Italy, your brand without borders

Airports in Italy

Open the page →

Cinema advertising in Italy, full attention on the big screen

Cinema in Italy

Open the page →

Digital in Italy

Open the page →

Events in Italy

Open the page →

Metro in Italy

Open the page →

Motorways in Italy

Open the page →

Newspapers & Magazines

Newspapers & Magazines in Italy

Open the page →

On-Train in Italy

Open the page →

Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in Italy

Open the page →

Pharmacies in Italy

Open the page →

Radio in Italy

Open the page →

Railway Stations

Railway Stations in Italy

Open the page →

Sport in Italy

Open the page →

Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in Italy

Open the page →

TV in Italy

Open the page →

All media in Italy →

FAQ

Frequently asked questions

How many shopping centres can Europe Media plan?

Italy's 50 leading shopping centres and more than 2,170 retail banners and stores.

Can we run sampling or engagement activities?

Yes. Engagement areas and other spaces are available for promotions and interaction with shoppers.

Are digital formats available?

Yes. Digital totems, maxi totems and other digital solutions are available.

Can the campaign work close to the shelf?

Yes. Wobblers, shelf dividers and other in-store formats cover touchpoints close to the purchase decision.

How far in advance should a campaign be planned?

Timing depends on the channel, formats, period and availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Next step

Plan your retail campaign in Italy

Share your goals, target, regions and campaign period. Our team selects venues and formats and builds a tailored retail plan.

"*" indicates required fields

URL

This field is for validation purposes and should be left unchanged.

Name*

Surname*

Company*

Email*

Phone*

Website*

You are making the request as:

Direct Customer

Agency

Media Channels*

Countries*

Message*

Subscribe to Newsletter

I consent to the processing of my personal data for direct marketing purposes via newsletter.

I agree

Processing of personal data*

I have read and understood the Privacy Policy on the processing of personal data.

Confirmation to read the privacy policy

* Mandatory fields