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Events and special projects in Italy,
experiences built around your brand

Turn communication into an experience. Europe Media develops events, brand activations and tailor-made special projects, designed around your brand goals to create visibility, engagement and relationships with the audience.

Overview

Events and special projects in Italy

An event takes the brand beyond simple advertising exposure, creating a direct, memorable moment of contact with the audience.

Europe Media develops special initiatives and tailor-made projects, starting from the client’s goals, target and region. From choosing the location to branding the spaces, from activation to engagement, every project can be built to measure and combined with the other media in the campaign.

The market

Projects built around goals, audience and region

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Tailor-made projects

Initiatives built around the brand’s goals.

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Brand experience

Location, branding, activation and engagement.

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Cross-media amplification

Integration with the other media in the campaign.

Coverage

Where we work

Locations selected for each project.

Urban spaces
Retail & malls
Venues & locations
Tailor-made locations

Urban spaces

Squares and streets for brand activations.

Retail & malls

Activations in shops and shopping centres.

Venues & locations

Event venues, fairs and dedicated spaces.

Tailor-made locations

Custom locations chosen for your project.

Same media, other markets

Events in other European markets

Events in Belgium

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Events in France

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Events in Germany

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Events in Luxembourg

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Events in Poland

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Events in Spain

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Events in Sweden

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Events in the Netherlands

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Events in the United Kingdom

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Formats & activations

Solutions built around the project

Brand installations

Branding of locations and spaces with set-ups, installations and dedicated visual solutions.

Sampling & product experience

Product trials, distribution and direct interaction with the public.

Engagement

Mechanics and activities designed to encourage participation and a relationship between audience and brand.

Custom projects

Bespoke solutions combining creativity, location, media and activation according to the brief.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Projects

Selected event projects in Italy

Branded cube · Turin trade fair (HORECA)

Flyeralarm

Maxi LED screen · Fiera Milano Rho (Viscom)

Flyeralarm

Same market, other media

Other media in Italy

Airports

Airport advertising in Italy, your brand without borders

Airports in Italy

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Cinema advertising in Italy, full attention on the big screen

Cinema in Italy

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Digital in Italy

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Metro in Italy

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Motorways in Italy

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Newspapers & Magazines

Newspapers & Magazines in Italy

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On-Train in Italy

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in Italy

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Pharmacies in Italy

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Radio in Italy

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Railway Stations

Railway Stations in Italy

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Shopping Centres & Retail

Shopping Centres & Retail in Italy

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Sport in Italy

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Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in Italy

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TV in Italy

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All media in Italy →

FAQ

Frequently asked questions

Can Europe Media organise an event from scratch?

Yes. We design and manage tailor-made projects, from the idea and the choice of location to branding, activation and engagement.

Where can events and activations take place?

In urban spaces, shopping centres and retail, event venues and fairs, or tailor-made locations chosen for the project.

Can we run sampling and product experiences?

Yes. Product trials, distribution and direct interaction with the public are part of the offer.

Can an event be amplified with other media?

Yes. Europe Media can combine the project with digital, OOH, radio and other channels to extend its reach.

How far in advance should a campaign be planned?

Timing depends on the channel, formats, period and availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Next step

Plan your event in Italy

Share your idea, target, period and goals. Our team designs the project and selects locations and formats.

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