Newspaper and magazine advertising in Italy, authority and editorial value

Place your brand in trusted, selected editorial contexts, reaching readers through newspapers, magazines and specialist titles. Europe Media plans campaigns around your target, region and campaign goals.
Our press partners in Italy

Overview

Newspaper and magazine advertising in Italy

Print lets brands communicate within recognised news and specialist contexts, choosing titles by audience, region and message.

Europe Media gives you access to more than 118 titles, across national, local and international newspapers and magazines, for commercial, corporate and editorial campaigns in line with each client’s target and goals.

The market

A national and local press network

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Titles

National and international newspapers and magazines.
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National coverage

Extensive coverage across Italy.
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Levels of audience selection

Titles selected by target, region and interests.

Planning options

Newspapers and magazines for different audiences

  • National & local newspapers
  • Periodicals & magazines

National & local newspapers

National and local dailies, in print and online.

Periodicals & magazines

Weekly and monthly magazines by topic and audience.
Same media, other markets

Newspapers & Magazines in other European markets

Formats

Different ways to communicate through print

Display advertising

Advertising space promoting brands, products and services, with formats and positions set by each title.

Legal notices

Publication of legal, administrative and compulsory-purchase notices in eligible titles, in line with legal requirements. Europe Media also manages the whole process, from choosing the titles to certification of publication.

Editorial & advertorial

Content about the company, product or project, written in an editorial style to tell the message in more depth.

Branded content

Content created with the publisher, integrating the brand into dedicated editorial projects and storytelling.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Projects

Selected projects in Italy

Airports

Airports

Airport advertising in Italy, your brand without borders

Airports in Italy

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Cinema

Cinema advertising in Italy, full attention on the big screen

Cinema in Italy

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Digital

Digital in Italy

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Events

Events in Italy

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Metro

Metro in Italy

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Motorways

Motorways in Italy

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On-Train

On-Train in Italy

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in Italy

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Pharmacies

Pharmacies in Italy

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Radio

Radio in Italy

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Railway Stations

Railway Stations in Italy

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Shopping Centres & Retail

Shopping Centres & Retail in Italy

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Sport

Sport in Italy

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Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in Italy

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TV

TV in Italy

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All media in Italy →

FAQ

Frequently asked questions

A network of more than 118 national and international newspapers and magazines.
Yes. Plans can use local or regional newspapers and magazines for regional goals.
Where the publisher and inventory allow, the plan can combine print and digital formats to extend reach and frequency.
Yes. Foreign newspapers and magazines are part of the press network.
Timing depends on the channel, formats, period and availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Next step

Plan your print campaign in Italy

Share your goals, target, regions and campaign period. Our team selects titles and formats and builds a tailored print plan.

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NEXT STEP

Plan your next
European campaign.

Tell us about your campaign and we’ll get back to you with a tailored proposal.

"*" indicates required fields

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