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Online advertising in Italy,
targeted and measurable

Reach users and prospects in the digital contexts that best match their interests, location and stage of the purchase journey. Europe Media combines display, video, native, mobile, geo-targeting and programmatic within multichannel media plans.

Overview

Digital and online advertising in Italy

Digital lets brands reach selected audiences through targeting, geo-location and editorial contexts, adapting the message to the audience and campaign goals.

Europe Media plans campaigns on Italy’s leading national and local publishers, combining display, video, native and hyperlocal solutions. Choosing titles, audiences, formats and areas makes campaigns targeted and measurable: targeting, measurability and flexibility are the core strengths of the medium.

The market

Digital targeting and customisable reach

0

DATA-DRIVEN
Audience targeting

Data and segments supporting the plan.

0

HYPERLOCAL
Geo-targeting

Audiences reached in specific areas.

0

MEASURABLE
Performance & reporting

Monitoring of delivery and results.

Coverage

Where we plan

Publishers, audiences and areas selected on the brief.

National publishers
Local publishers
Digital networks
Hyperlocal

National publishers

Leading national news sites and portals.

Local publishers

Local online titles to reach specific areas.

Digital networks

Site networks to extend reach.

Hyperlocal

Ads targeted to very small areas.

Formats

Digital formats for awareness and performance

Display advertising

Banners and high-impact formats generating visibility, reach and traffic on selected sites and networks.

Video

Video formats combining audiovisual impact and targeting in leading digital contexts.

Native advertising

Sponsored content integrated into the editorial context, informing and engaging the audience in line with the user experience.

Programmatic & hyperlocal

Geo-targeted digital campaigns reaching selected audiences in specific areas, based on proximity to places and points of interest.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Projects

Selected projects in Italy

Hyperlocal digital advertising · Italy

NTS

Online advertising · Italy

Orodei

Hyperlocal digital advertising · Italy

Juice

Radio ad · Italy

Panasonic

Same market, other media

Other media in Italy

Airports

Airport advertising in Italy, your brand without borders

Airports in Italy

Open the page →

Cinema advertising in Italy, full attention on the big screen

Cinema in Italy

Open the page →

Events in Italy

Open the page →

Metro in Italy

Open the page →

Motorways in Italy

Open the page →

Newspapers & Magazines

Newspapers & Magazines in Italy

Open the page →

On-Train in Italy

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in Italy

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Pharmacies in Italy

Open the page →

Radio in Italy

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Railway Stations

Railway Stations in Italy

Open the page →

Shopping Centres & Retail

Shopping Centres & Retail in Italy

Open the page →

Sport in Italy

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Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in Italy

Open the page →

TV in Italy

Open the page →

All media in Italy →

FAQ

Frequently asked questions

Do you run programmatic campaigns?

Yes. Programmatic is one of the activation options, used when inventory and goals make it the right choice.

Can an online campaign be geo-targeted?

Yes, where technology and platforms allow and in line with privacy rules. Geo-targeting and mobile solutions are part of the offer.

Which display formats are available?

Formats such as skin, masthead, leaderboard, MPU, half page, prestitial and side-to-side, as well as video and native.

Can digital be combined with TV and OOH?

Yes. Europe Media plans digital as part of cross-media plans, linking offline reach with online interaction.

How far in advance should a campaign be planned?

Timing depends on the channel, formats, period and availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Next step

Plan your digital campaign in Italy

Share your goals, target, areas and campaign period. Our team selects publishers and formats and builds a tailored digital plan.

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