Pharmacy advertising in Italy,
close to the consumer

Reach people in a setting linked to health, wellbeing and personal care, close to the moment of choice and purchase. Europe Media plans campaigns in Italian pharmacies with digital screens, in-store solutions, sampling and proximity activities.

Overview

Pharmacy advertising in Italy

The pharmacy is a local touchpoint where consumers come in with specific needs and deal directly with products, services and professional advice.

Europe Media gives you access to a network of more than 1,600 digital screens, which can be combined with in-store solutions, sampling and proximity media. Plans can be built by region, store and type of site, according to target and campaign goals.

The market

An extensive network in and around pharmacies

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Digital screens

An extensive network in Italian pharmacies.

Sites

A network dedicated to proximity communication.

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Gross contacts

Audience reached through the network.

Coverage

Where we plan

Pharmacy networks and touchpoints selected by region.

Shop windows
Inside the pharmacy
Point of purchase
Proximity areas

Shop windows

Pharmacy shop windows on the street.

Inside the pharmacy

Spaces inside the pharmacy.

Point of purchase

Counter materials, at the moment of purchase.

Proximity areas

The areas around the pharmacy.

Where

Pharmacy network

Piedmont

Aosta Valley

Liguria

Lombardy

Trentino-Alto Adige

Veneto

Friuli-Venezia Giulia

Emilia-Romagna

Tuscany

Umbria

Marche

Lazio

Sardinia

Abruzzo

Molise

Campania

Apulia

Basilicata

Calabria

Sicily

Piedmont
Aosta Valley
Liguria
Lombardy

Trentino-Alto Adige
Veneto
Friuli-Venezia Giulia
Emilia-Romagna

Tuscany
Umbria
Marche
Lazio
Sardinia

Abruzzo
Molise
Campania
Apulia
Basilicata
Calabria
Sicily

Formats

From the shop window to the point of sale

Static

Static sites booked on fixed slots, with exclusive, continuous presence for the whole campaign: 100% share of voice.

Digital

Digital screens booked on fixed slots or programmatically, with variable share of voice. Programmatic lets the campaign run on specific days and time slots, optimising delivery around target and goals.

In-store

Communication solutions built into the pharmacy, increasing brand presence close to the moment of purchase.

Sampling

Distribution of samples and promotional materials to build awareness, trial and direct interaction with the product.

How Europe Media works

1 Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2 Selection

Choice of the spaces and formats most relevant to the brief.

3 Planning

Building the schedule, media weight and site mix.

4 Management

Media buying, operational coordination, production and delivery.

5 Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Same market, other media

Other media in Italy

Airports

Airport advertising in Italy, your brand without borders

Airports in Italy

Open the page →

Cinema

Cinema advertising in Italy, full attention on the big screen

FAQ

Frequently asked questions

How many digital screens are in the network?

More than 1,600 digital screens installed in pharmacy windows.

Is sampling possible?

Yes. Sampling is available, in line with the network's rules and the product category.

Do you also offer advertising near pharmacies?

Yes. Proximity OOH is available within about 300 metres of the pharmacies.

Which sectors is this channel suited to?

Healthcare, OTC, personal care, beauty and wellness are the best fit, always in line with the applicable advertising rules.

How far in advance should a campaign be planned?

Timing depends on the channel, formats, period and availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Next step

Plan your pharmacy campaign in Italy

Share your goals, target, regions and campaign period. Our team selects pharmacies and formats and builds a tailored plan.

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## Central Europe
Austria
Belgium
France
Germany
Luxembourg
Netherlands
Switzerland
## Eastern Europe
Bulgaria
Czech Republic
Hungary
Poland
Romania
Slovakia
Ukraine
## Northern Europe
Denmark
Estonia
Finland
Ireland
Latvia
Lithuania
Norway
Sweden
United Kingdom
## Southern Europe
Albania
Croatia
Cyprus
Greece
Italy
Malta
North Macedonia
Portugal
Serbia
Slovenia
Spain
Turkey

Pharmacy advertising in Italy,close to the consumer

Overview