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On-train advertising in Italy,
more time with your audience

Stay with business and leisure travellers throughout the journey, in a setting with long dwell times. Europe Media plans on-train campaigns with video, magazines, digital advertising and engagement activities.

Overview

On-train advertising in Italy

On-train media lets brands connect with passengers at a time of available time and long dwell, creating different opportunities from simple exposure on the move.

Europe Media plans campaigns on the rail services available, selecting routes, solutions and touchpoints around target and campaign goals. Video, magazines, digital portals and sampling follow travellers through the different moments of the journey.

The market

Time, content and contacts along the journey

0 %

National coverage

On-train coverage available through Europe Media in Italy.

0 M+

La Freccia monthly contacts

La Freccia magazine exceeds 8 million contacts a month.

0 M+

Italo monthly contacts

Italo’s on-board magazine exceeds 1 million contacts a month.

Coverage

Where we plan

Several touchpoints along the passenger journey.

On board
On-board magazines
Wi-Fi portals
Lounges

On board

Inside the carriages, throughout the journey.

On-board magazines

Magazines read by travellers during the trip.

Wi-Fi portals

Ads on the on-board Wi-Fi login page.

Lounges

Station lounges with business travellers.

Same media, other markets

On-Train in other European markets

On-Train in Belgium

Open the page →

On-Train in France

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On-Train in Germany

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On-Train in Luxembourg

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On-Train in Poland

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On-Train in Spain

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On-Train in Sweden

Open the page →

On-Train in the Netherlands

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On-Train in the United Kingdom

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Formats

More touchpoints during the journey

Video

Video content on on-board screens, reaching passengers throughout the journey.

Magazines

Ads in on-board magazines, placing the brand in an editorial context read during the trip.

Digital advertising

Digital formats on on-board Wi-Fi portals, reaching passengers as they browse and use digital services.

Sampling & engagement

Products, samples and promotional materials handed directly to passengers on selected routes.

How Europe Media works

1

Analysis

Objectives, audience, markets, timing and the role of the medium in the media mix.

2

Selection

Choice of the spaces and formats most relevant to the brief.

3

Planning

Building the schedule, media weight and site mix.

4

Management

Media buying, operational coordination, production and delivery.

5

Reporting

Delivery verification and consolidation of the reports available across markets.

Clients

Brands that have chosen Europe Media

Projects

Selected projects on Italian trains

On-board magazine ad · La Freccia

Comune di Genova

On-train video screens · Italy

Agentforce

On-train sampling · Italy

Kellogg’s

Same market, other media

Other media in Italy

Airports

Airport advertising in Italy, your brand without borders

Airports in Italy

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Cinema advertising in Italy, full attention on the big screen

Cinema in Italy

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Digital in Italy

Open the page →

Events in Italy

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Metro in Italy

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Motorways in Italy

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Newspapers & Magazines

Newspapers & Magazines in Italy

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Out-of-Home (OOH & DOOH)

Out-of-Home (OOH & DOOH) in Italy

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Pharmacies in Italy

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Radio in Italy

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Railway Stations

Railway Stations in Italy

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Shopping Centres & Retail

Shopping Centres & Retail in Italy

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Sport in Italy

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Transit (Buses, Trams & Taxis)

Transit (Buses, Trams & Taxis) in Italy

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TV in Italy

Open the page →

All media in Italy →

FAQ

Frequently asked questions

Which formats are available on board?

On-board video, lounge video, distribution and sampling, portal banners, and advertising in La Freccia and Italo magazines.

Can we distribute samples or promotional materials?

Yes. Activities with hosts and stewards are available on selected routes, subject to the operating conditions of the service.

Can I advertise in on-board magazines?

Yes. La Freccia and the Italo magazine are part of the channel's editorial offer.

Can the campaign be combined with railway stations?

Yes. On-train media, lounges and stations can be planned as complementary touchpoints of the rail journey.

How far in advance should a campaign be planned?

Timing depends on the channel, formats, period and availability. We recommend sharing your brief early, especially for premium positions, dominations, special projects or multi-city campaigns.

Next step

Plan your on-train campaign in Italy

Share your goals, target, routes and campaign period. Our team selects formats and touchpoints and builds a tailored on-train plan.

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